Alan Clayton has held a number of roles in the sector, most recently as director of innovation at The Good Agency, parting in 2010.
In 1998, he founded Cascaid Group, a direct marketing agency. He continued to work as managing director until 2007, when the company was merged with Ideas Eurobrand and TwentyFirstCentury Brand Theatre, to form The Good Agency.
Clayton has several years’ experience of regional and community fundraising, including work for the British Diabetic Association and Children’s Aid Direct.
He is a regular public speaker on issues such as fundraising trends, management and innovations. and at the Institute of Fundraising National Convention in 2009, he received an unprecedented 100 per cent positive rating in the feedback from delegates for his closing plenary.
In Professional Fundraising's poll 2009, Clayton was voted by readers to be the 11th most influential person in fundraising.
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Displaying 1 to 4 (of 4)
The credit crunch is a brilliant opportunity for fundraising. The recession will reveal shifts in donor behaviour and out of it will emerge three new kinds of giving – or so says Alan Clayton.
It's easier to stick to what you know. And fundraisers know how to target the over 60s. But as Gemma Ware discovers, the UK's 25 to 40 year-olds have money to play with and if they are asked in the right way, are willing to give.
Drooping response rates, market saturation and a possible environmental backlash; as the Institute of Fundraising puts its first ever Code of Fundraising Practice for Direct Mail out for consultation, Gemma Ware looks at the rocky road ahead.
Mergers are on the horizon as organisations struggle to compete and trusts and foundations change tactics. Becky Slack reports.
Displaying 1 to 4 (of 4)
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