New ways of giving: which will fly and which will die?
Analysis

New ways of giving: which will fly and which will die?

26 Jan 2015

Deniz Hassan reviews the new technologies being used for fundraising and makes some predictions about their likely success.

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New ways of giving: which will fly and which will die?

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A new era of philanthropy

A huge increase in both the number of wealthy individuals and the amount of wealth they hold is opening up huge opportunities for major donor fundraising, in the UK and abroad. But do you have a strategy that will allow you to take advantage, asks Chris East.

The big ask

After months, or even years of planning, often fundraisers have 30 seconds to make that ask. Bernard Ross and Angela Cluff explain how to focus your passion and turn it into a major donation

How having the guts to ask won Jewish Care some valuable new friends

Jewish Care's fundraising director, Richard Franklin and trustee and campaign chairman Steven Lewis, reflect over the last five years and the impact their fundraising has had on the organisation.

Making the ask

For many fundraisers, actually asking major donors to make large donations can be daunting. Wilder Gutterson and Elizabeth Loudon offer advice to fundraisers on how to steel themselves for the crunch.

The millionaire next door

With many in the UK becoming richer and richer, chances are you have a millionaire or two somewhere on your lists. The challenge is to find them. Andrew Thomas gives a step-by-step guide to identifying your very own millionaires next door.

Breakthrough raises £30,000 in online test

Live tests of a new tribute fund web platform have proven profitable for Breakthrough Breast Cancer. Celina Ribeiro finds out why.

A crafty way to raise money

By working with an arts and crafts supplier, Marie Curie Cancer Care was able to create a fundraising campaign that allowed the public to express their artistic skills while at the same time raising over £150,000. Charlene Asamoah explains how they did it.

Fundraisers should celebrate big budgets that deliver

Instead of trying to hide high fundraising costs, fundraisers should celebrate bigger budgets that bring in more profit for their cause, argues Andrew Taylor.

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