Campaign: Save the Children publishes names of 373 children killed in Israel-Gaza conflict
Case studies

Campaign: Save the Children publishes names of 373 children killed in Israel-Gaza conflict 1

8 Aug 2014 | Alice Sharman

Save the Children this week published the names of children and babies who had so far been killed in the conflict in Gaza as part of a powerful campaign.

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Campaign: Save the Children publishes names of 373 children killed in Israel-Gaza conflict

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How soon is now for Africa?

How Africa Now won the international aid and development category at the 2007 Charity Awards.

The mentor: The dream job

I have been in my job for three months. I enjoy it and my boss is pleased with my progress. Before I joined, however, I was turned down for my dream job. Their first choice has since left and they've offered me the post. What should I do?

Case Study - Asthma UK uses DRTV

In March 2006, Asthma UK used a DRTV advert that offered a free Asthma Attack card to recruit supporters. Rachael Williams, the charity's assistant director of individual giving, explains how it worked.

Case Study - Guide Dogs for the Blind Association's one off Xmas direct mail campaign

In November 2006, The Guide Dogs for the Blind Association thanked its donors for their ongoing support and asked for an extra one-off gift with a Christmas-themed direct mail campaign. Kristin Sleigh, donor development and retention manager at the charity explains why this approach worked well for Guide Dogs.

Scotland blazes trail with local council funding changes

Local authority funding adjustments now taking place in Scotland could pave the way for similar changes elsewhere in the UK, says Glen Gilson.

Getting intimate with technology

Linking databases with online technologies is helping development teams at schools and universities engage and develop their alumni and wider constituents, and other charities can follow, says Jonathan Air.

Case Study - Seasonal marketing with WWF

By taking advantage of a seasonal theme, WWF was able to uplift the response to a high value appeal explains Leila Lloyd at the conservation charity.

How do I encourage more investment?

"We desperately need more investment in fundraising if we are to grow our income as much as we need to. However, our trustee board has traditionally been quite unreceptive to the needs of the fundraising department. How do I persuade them that more investment would be beneficial to the organisation?"

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