Stephen Cotterill
Analysis

Six things we've learned about wooing major donors

16 Mar 2015 | Stephen Cotterill

This month's issue of Fundraising Magazine focused on major donor fundraising. Stephen Cotterill highlights some key points about engaging with philanthropists.

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Six things we've learned about wooing major donors

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Why the testing of left field thinking is important during the credit crunch

As the economy slows and personal purse strings tighten, third sector organisations need to be brave and inventive to safeguard themselves against the tough times.

How raffles and prize draws can help charities raise far more money than they give away

As people become increasingly wary of parting with their cash, prize draws and raffles offer charities a valuable way of riding out the slump. Helen Prince reports.

Why the sector needs a standard suppression compliance code

The charity sector needs to wake up and address problems with direct marketing data or face an environment in which they may be barred from using the tool. Mark Dobson reports.

Call of duty

Many trustees object to the use of the telephone within fundraising as they feel it is intrusive. But used correctly, it can be a valuable tool. Fundraisers should do their supporters - and their bottom lines - a favour by picking up the phone and giving them a call, reckons Joe White.

In-house or outsource?

The telephone can be a valuable tool for charities, both as a source of income and as a means by which donors can be thanked. But should campaigns be run in-house or out-sourced to an agency? How can fundraisers decide which the best option is? PF speaks to a three different charities to find out.

Why does everyone hate fundraisers?

If fundraisers fulfil such an important role within a charity, why are they so reviled by their colleagues and associates, asks Jonathan Farnhill.

Venture philanthropy: What it is and how it works

Grant Murgatroyd uses the experiences of venture capitalist Impetus Trust to shed some light on what venture philanthropists do and offer.

Do not disturb: when not to call donors

Charities, like any other business, need to comply with the Telephone Preference Service or face the penalties as well as the ire of donors who do not want to be called, says Mike Lordan.

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