New ways of giving: which will fly and which will die?
Analysis

New ways of giving: which will fly and which will die?

26 Jan 2015

Deniz Hassan reviews the new technologies being used for fundraising and makes some predictions about their likely success.

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New ways of giving: which will fly and which will die?

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How to keep long-term partnerships fresh

Age UK and the drinks company Innocent first teamed up for the Big Knit over ten years ago. Their relationship is still going strong and last year a record one million little knitted hats adorned smoothie bottles around the UK. Hannorah Lee explains how they keep the partnership fresh.

Meet the funders: Les Mills Fund for Children

The provider of group fitness classes Les Mills launched its Fund for Children in June this year, providing support for charities with a focus on children leading active lives. Chief executive Keith Burnet explains how they aim to create healthy childhoods.

Susan Luxford

Could behavioural economics be the key to unlocking the donor’s subconscious and growing giving? Susan Luxford shares some insights from her post-graduate studies on social marketing.

Festive fun-raising with Save the Children's Christmas Jumper Day

Save the Children’s Christmas Jumper Day had almost two million sign-ups last year and raised £1.3m, up 288 per cent on 2012. Terence Lovell predicts a global woolly revolution.

 Student at Malasang Primary School just outside Buka in the Autonomous Region of Bougainville, Papua New Guinea. Photo credit Sarah Wiles

Faced with significant cuts to its government funding, VSO invested in growing and diversifying its income. Amanda Bringans and Mark Rowland reveal how fundraising became a priority for the whole organisation.

'The Institute has a role that no one else does and as an organisation I cannot imagine not being part of that'

As director of fundraising at Cancer Research UK, Richard Taylor is unapologetic about wanting to grow all channels and activity. His department is known for its ambition and innovation, with voluntary income up £30m to £490m in 2013/14. Recently elected chair of the Institute of Fundraising, he is approaching the world of self-regulation with the same drive and ambition.

In the mix - what's the future of direct mail?

Direct mail is continuing to outperform newer approaches like email and mobile. But what does the future look like for this great doyenne of fundraising? Jenna Pudelek reports.

How to set up a pop-up charity shop

Charity retailers are consistently coming up with interesting and innovative ways to promote sustainable shopping, from specialist stores to vintage boutiques at festivals. Amy Valentine and Emma Vithlani share tips on tapping into the continuing trend for pop-up shops.

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