Fundraisers should tap into young people's desire for experiences
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Fundraisers should tap into young people's desire for experiences

22 Sep 2016

Young consumers are over ‘stuff’ and want experiences, says Laura Croudace. She explores opportunities for charities in harnessing millennials’ enthusiasm for doing things, rather than buying things.

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Fundraisers should tap into young people's desire for experiences

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 Fundraising Preference Service: the key recommendations

The Fundraising Regulator today published full proposals for its Fundraising Preference Service, including some new measures likely to please fundraisers. We summarise the main points.

Fundraising isn’t getting any easier, but there are opportunities

Fundraisers need to be bold and express their charity’s impact with confidence, says Dan Fletcher.

The pros and cons of RNLI's move to opt-in communications

RNLI was the first major charity to announce it would move to ‘opt-in’ communications. Giving supporters more and easier control over their future dealings with the charity has been good, but not without its challenges, says Jayne Clarke.

Mark Goldring: Traditional fundraising techniques are not dead, but they're not growing either

Chief executive of Oxfam Mark Goldring, winner of this year’s Daniel Phelan Award for Outstanding Achievement at the Charity Awards, tells Tania Mason how changes in fundraising could affect frontline services in emergencies.

How to prevent your fundraisers from burning out

Fundraising has never been tougher, and burnout can be a real problem. Fundraisers are only human after all. Caroline Holton says education and communication are key to stopping staff from getting overwhelmed.

Mortality and morality: why donors give more when reminded they will one day die

Hugh Radojev discovers that people give more when reminded of death, but less when they blame victims - and examines what effect these factors have on fundraiser behaviour.

Them's the rules: the ICO on how it is trying to improve fundraising practice

The Information Commissioner’s Office has revised its guidance for charity direct marketing. Judith Jones explains why, and what role the ICO has to play in improving practice.

How to work with your supporter data in face of new regulation

Suzanne Lewis explains what charities should, and should not, be doing with their supporters’ details.

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