Charity campaign launchpad: Cancer Research UK's Dryathlon
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Charity campaign launchpad: Cancer Research UK's Dryathlon

25 Jan 2016 | Anthony Newman

Anthony Newman, director of brand, marketing and communications at Cancer Research UK spills the beans on the rebrand of the charity’s mammoth annual campaign.

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Charity campaign launchpad: Cancer Research UK's Dryathlon

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Direct mail letters

Andrew Norman digs into the saga surrounding VAT and direct marketing.

Nick Aldridge

Payments technology is developing at a faster pace than ever. Nick Aldridge asks whether charities are prepared for new ways of taking money.

Helen McEachern

ActionAid UK has seen huge increases in cash income over the last couple of years and major donor giving has increased by 60 per cent. More effective emergency appeals and value over volume have been key drivers, explains director of fundraising Helen McEachern.

How to... Ensure diversity in the workplace

Historically the fundraising profession is the least diverse within the charity sector. Sandra Kerr explains why this matters, and how recruiting fundraisers can improve the diversity of their teams.

Robin Osterley

Robin Osterley, the new head of the Charity Retail Association, tells David Ainsworth the shops sector is still growing.

More questions than answers: what did we learn from the Fundraising Review Summit?

The Fundraising Review Summit took place on Friday. While a number of things were announced, Hugh Radojev says the waters remain muddied.

How to start major donor fundraising from scratch

Major donor fundraising can look like a far-off, but glistening pot of gold. How can charities get to this potential lucrative market? Paul Stein explains how charities can access this revenue steam.

Spot the difference: imitation in fundraising campaigns

Déjà vu is an occupational hazard in fundraising. When fundraisers are as obsessed with innovation as boards are with minimising risk, imitation is inevitable. Hugh Radojev compares some of the more similar fundraising campaigns of 2015.

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