How to start major donor fundraising from scratch
Expert advice

How to start major donor fundraising from scratch

24 Nov 2015 | Paul Stein

Major donor fundraising can look like a far-off, but glistening pot of gold. How can charities get to this potential lucrative market? Paul Stein explains how charities can access this revenue steam.


How to start major donor fundraising from scratch

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Street life: 20 years of international face-to-face fundraising

It is 20 years since face-to-face fundraising burst onto our streets and revolutionised individual giving. Despite its ripe old age, there is still life in the old legs yet, finds Stephen Cotterill.

How Sightsavers 'Million Miracles' campaign achieved the organisation's best ever results

Sightsavers has an ambitious growth target, and that means ambitious fundraising campaigns. Its Million Miracles campaign didn’t exactly go to plan, but Becki Jupp says that didn’t stop it from smashing its targets.

Meet the Funder: Youth Music Foundation

Established by New Labour in 1999, Youth Music aims to make music education available to young people across England, explains programme director Carol Reid.

How to build your personal brand

With reputation management the order of the day, how should fundraisers be looking after their own, personal brands? Zoe Amar says careful consideration and cultivation of personal brand isn’t vanity; it’s vital.

Why are fundraisers afraid of the Fundraising Preference Service?

Of all the ideas proposed in the Etherington Review of Fundraising, none has caused as much controversy as the Fundraising Preference Service. Hugh Radojev explores why the sector is so worried.

Fundraising regulation review: The key recommendations

Today Sir Stuart Etherington, chief executive of NCVO, has published his review of fundraising regulation. We summarise the principal recommendations.

Digital fundraising: playing the big game

The number of gamers is on the rise, but charities remain shy of the burgeoning market. Reuben Turner says there are opportunities for a new kind of fundraising relationship in the virtual realm.

Lyn Cole, grantmaking director for England, Big Lottery Fund: 'Look at what others are doing and learn from them'

The Big Lottery Fund (BIG) is responsible for distributing 40 per cent of all funds raised by the National Lottery for good causes, which amounted to around £670m last year. Lyn Cole, who was appointed grantmaking director for England earlier this year, explains its priorities.

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