How to recruit marathon runners
Expert advice

How to recruit marathon runners

9 Apr 2014

As this year’s Virgin Money London Marathon approaches, many charities will have fought hard to recruit potentially lucrative runners. Sarah Osborne shares advice on how to attract marathon runners to your cause and how to keep them running.

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How to recruit marathon runners

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Paul Farthing, director of fundraising, Age UK

Last year, Help the Aged and Age Concern merged to form Age UK. Age UK’s director of fundraising, Paul Farthing offers his top tips for guiding fundraising teams through a merger.

Caroline Beaumont, Clore Social Fellow

Charities could unlock untapped resources if they were more strategic about non-cash giving, says Caroline Beaumont.

The social network: tips for better networking at events

Love networking? Really? Helena Sharpstone offers advice on how to get contacts with your canapés.

Let there be donor love

You’ve got their bank details, you’ve noted their preferred communication method, but where is the love? Chuck Longfield says record how much your supporters love your charity and reap lovely rewards.

Buyer Beware - is your advertising agency doing a good job?

You don't have to be a media-buying expert to be able to make sure your agencies are doing the best by your advertising pounds.  Paul Busby discusses how charities can identify whether their media agency is doing a good job, and if it is time to change.

How Christian Aid engaged philanthropy advisers

The main job of philanthropy advisers is to help donors vet and select charities to donate to. So, no role for fundraisers in that process then? Not so, says Sujit Peris. Christian Aid is working on engaging advisers to get to donors.

20 steps to a successful major appeal

Launching and seeing through a major appeal takes years, vision, tact and persistence – but could change your organisation forever. Veteran of the NSPCC’s iconic Full Stop Appeal Giles Pegram lists 20 things you must do to have a successful major appeal.

Volunteers can bring dangers and liabilities for charities

While attractive at first, using volunteers can bring with it dangers and liabilites for charities. Martyn Turner explains the rules and some of the pitfalls.

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