Them's the rules: the ICO on how it is trying to improve fundraising practice
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Them's the rules: the ICO on how it is trying to improve fundraising practice

15 Jun 2016

The Information Commissioner’s Office has revised its guidance for charity direct marketing. Judith Jones explains why, and what role the ICO has to play in improving practice.

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Them's the rules: the ICO on how it is trying to improve fundraising practice

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How to use online video

Many charities harbour a desire for their online film to go ‘viral’, but online video is not as easy as that. Nor is it as complex as you might think. Detlev Weise offers some first principles of online video.

How to protect your charity against fraudulent collections

As Muslim Aid reels from the abuse of its brand by terror plotters, who used it to raise funds for their criminal activity, Mia Campbell offers some advice on how to prevent your charity falling victim to fraudulent charity collectors.

How one Aussie charity is making the most of its face-to-face donors

Donors recruited by face-to-face fundraising are a special breed. So why do they get treated the same as everyone else? Jonathon Grapsas explains that, by using frequent and automated communication on mobile, Cerebral Palsy Alliance in Australia made big moves on donor attrition.

Subscriber-only content

How to win a newspaper appeal

With a newspaper Christmas appeal under your belt, it can truly be a season to be jolly. Imogen Ward offers advice on how to bag a seasonal appeal with a newspaper.

Get the story straight: Why branding matters

We all like to be gripped by a good story, and story-telling is very much in vogue. Matthew Sherrington argues that your brand is the most important story of all.

Peter Lewis: Philanthropy is under pressure

Charities must invest in their fundraising teams in order to meet the challenges of the recession, says Peter Lewis.

Natural partners

Catherine Miles and Alan How offer advice on how charity finance and fundraising teams can work better together.

How to do Google+

Charities have long been grappling with Facebook and Twitter, but what about Google’s would-be challenger? Polly Gowers explains how and why charities should engage with the new social network.

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