How to keep long-term partnerships fresh
Expert advice

How to keep long-term partnerships fresh

14 Nov 2014

Age UK and the drinks company Innocent first teamed up for the Big Knit
over ten years ago. Their relationship is still going strong and last
year a record one million little knitted hats adorned smoothie bottles
around the UK. Hannorah Lee explains how they keep the partnership
fresh.

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How to keep long-term partnerships fresh

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Beyond supporter satisfaction

At Kidney Research UK there is no ‘supporter care’ team, but the charity treats stewardship very, very seriously. Peter Storey outlines the charity’s unique integrated approach.

How to run an emergency appeal

Emergency appeals are not just the preserve of large charities. Paul Stein, World Jewish Relief director, outlines some key stages and questions charities need to consider when launching and managing an emergency fundraising appeal.

How to get Direct Response Television, DRTV, working for you

Direct response television fundraising can be both expensive and transformative. Maria Phillips offers 15 top tips on how to decide if your charity is suited to DRTV, the key things to consider in developing your ad and what to do if it doesn't work.

First principles in digital fundraising

Digital fundraising has become a vast and fast-moving discipline, but have you got the basics right? Rachel Beer outines some key principles in web optimisation.

Surviving a European funding rejection: British Red Cross' 'brilliant mistakes'

You've worked hard on your European funding application, but it's been rejected. That's not the end of the story. Lindsay Dalton-Hopwood explains how the British Red Cross resubmitted a failed application, and got funded - and how you can too.

How to approach funding from Europe

Europe might seem like a mess at the moment, what with bail outs and debt crises galore, but for charities that know what they're doing, the European Union can provide lucrative funding opportunities. Lindsay Dalton-Hopwood offers this primer on European funding ahead of a series of articles on how to obtain and deliver EU grants.

When trustees let charitable activities take a back seat to fundraising

A series of Charity Commission investigations informs this article by Neal Green, the regulator's senior policy advisor, who warns that charities can easily get caught up spending all their resources on fundraising, rather than their stated purpose.

Paul Farthing, director of fundraising, Age UK

Last year, Help the Aged and Age Concern merged to form Age UK. Age UK’s director of fundraising, Paul Farthing offers his top tips for guiding fundraising teams through a merger.

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