Robert Robinson
Expert advice

How to make a success of online auctions

15 Apr 2015

Auctioning off experiences and products donated by patrons, corporate sponsors, celebrities and high-profile supporters is a growing trend in charity fundraising. Robert Robinson offers some tips on how to get the best return on items under the cyber gavel.

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How to make a success of online auctions

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Margo Horsley

A digital approach to storytelling is an effective and economical way of getting your message across, says Margo Horsley.

Encouraging philanthropists to take risks

Wealthy people are less likely to take risks in philanthropy than in investment. But with encouragement, this could be changed, argue Jen Shang and Adrian Sergeant.

Writing the perfect fundraising bid is the stuff of drama

Little will come from simple storytelling and we should stop being so naive, say Stephen Pidgeon and Pauline Lockier. It is drama that will change the world.

Duncan Souster

Charities need to learn from commercial business models in order to maximise their fundraising operations, says Duncan Souster, especially when it comes to dealing with major donors.

Online giving

JustGiving’s Anne-Marie Huby explains the importance of big data in personalising donors’ online experience.

Gift Aid

A lack of understanding among donors of how gift aid works is potentially costing charities millions of pounds each year. Organisations need to rethink how they put forward gift aid and make sure that it is inbuilt in the donation process, explains Andrew O’Brien.

Bitcoin

Bored of the same old fundraising techniques? Change.org’s Ben Carter offers some advice on how to have an innovative and dynamic 2015.

How to... retain donors

Donors are being lost as fast as they’re being recruited. The sector’s future depends on mastering retention; Roger Craver explains how.

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