Encouraging philanthropists to take risks
Expert advice

Encouraging philanthropists to take risks

13 Mar 2015

Wealthy people are less likely to take risks in philanthropy than in
investment. But with encouragement, this could be changed, argue Jen
Shang and Adrian Sergeant.

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Encouraging philanthropists to take risks

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Writing the perfect fundraising bid is the stuff of drama

Little will come from simple storytelling and we should stop being so naive, say Stephen Pidgeon and Pauline Lockier. It is drama that will change the world.

Duncan Souster

Charities need to learn from commercial business models in order to maximise their fundraising operations, says Duncan Souster, especially when it comes to dealing with major donors.

Online giving

JustGiving’s Anne-Marie Huby explains the importance of big data in personalising donors’ online experience.

Gift Aid

A lack of understanding among donors of how gift aid works is potentially costing charities millions of pounds each year. Organisations need to rethink how they put forward gift aid and make sure that it is inbuilt in the donation process, explains Andrew O’Brien.

Bitcoin

Bored of the same old fundraising techniques? Change.org’s Ben Carter offers some advice on how to have an innovative and dynamic 2015.

How to... retain donors

Donors are being lost as fast as they’re being recruited. The sector’s future depends on mastering retention; Roger Craver explains how.

How to keep long-term partnerships fresh

Age UK and the drinks company Innocent first teamed up for the Big Knit over ten years ago. Their relationship is still going strong and last year a record one million little knitted hats adorned smoothie bottles around the UK. Hannorah Lee explains how they keep the partnership fresh.

How to set up a pop-up charity shop

Charity retailers are consistently coming up with interesting and innovative ways to promote sustainable shopping, from specialist stores to vintage boutiques at festivals. Amy Valentine and Emma Vithlani share tips on tapping into the continuing trend for pop-up shops.

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