How to recruit marathon runners
Expert advice

How to recruit marathon runners

9 Apr 2014

As this year’s Virgin Money London Marathon approaches, many charities will have fought hard to recruit potentially lucrative runners. Sarah Osborne shares advice on how to attract marathon runners to your cause and how to keep them running.

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How to recruit marathon runners

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Jane Frost explains how the St Vincent de Paul Society used market research to discover why fewer supporters were leaving legacy donations.

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Good PR can undeniably boost the performance of fundraising campaigns. Alex Goldup explains how to work with PR teams within or outside your charity to give a campaign the best chance of success.

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Why do rich people give? And how can you keep them engaged? Beth Breeze and Theresa Lloyd share findings from their new book Richer Lives: why rich people give.

Lessons from top charity innovators

Charities must keep moving forward, or get left behind. With more charities trying to embed innovative thinking, Lucy Gower talks to different organisations about how they structure innovation.

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