Expert advice

A checklist for launching mobile donations

16 May 2013

Tags: Mobile technology | Individual giving

Recent regulatory changes have made it easier than ever for UK charities to collect donations via mobile. Oisin Lunny runs through some of the latest regulations and points to consider when considering launching mobile donations.

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Expert advice

How to handle a contested legacy

14 May 2013

Tags: Legacies

Legacies are increasingly being contested, so what can be done to make sure your charity’s bequest is protected? Paul Sutton offers some advice.

Expert advice

How to implement a new CRM

Ciara Bosworth
10 May 2013

Tags: Customer Relationship Management (CRM) software

So you have the budget for a new all-singing, all-dancing CRM system. Great! But what do you need to do to make it really work? Ciara Bosworth outlines some key steps in setting up a new CRM system.

Expert advice

How to recruit a great fundraiser 1

Lucy Caldicott
16 Apr 2013

Tags: Recruitment

Recruiting top fundraising talent is one of the biggest issues facing charities right across the income spectrum. So how do you make sure you get the best person for the job? Lucy Caldicott provides some top tips.

Expert advice

How to use online video

11 Mar 2013

Tags: Films | Fundraising campaigns

Many charities harbour a desire for their online film to go ‘viral’, but online video is not as easy as that. Nor is it as complex as you might think. Detlev Weise offers some first principles of online video.

Expert advice

How to protect your charity against fraudulent collections

Mia Campbell
1 Mar 2013

Tags: Fraud | Face-to-face fundraising

As Muslim Aid reels from the abuse of its brand by terror plotters, who used it to raise funds for their criminal activity, Mia Campbell offers some advice on how to prevent your charity falling victim to fraudulent charity collectors.

Case studies

How one Aussie charity is making the most of its face-to-face donors

8 Feb 2013

Tags: Face-to-face fundraising | Mobile technology

Donors recruited by face-to-face fundraising are a special breed. So why do they get treated the same as everyone else? Jonathon Grapsas explains that, by using frequent and automated communication on mobile, Cerebral Palsy Alliance in Australia made big moves on donor attrition.

Expert advice

How to win a newspaper appeal

Imogen Ward
7 Feb 2013

Tags: Individual giving | Fundraising campaigns | Corporate fundraising

With a newspaper Christmas appeal under your belt, it can truly be a season to be jolly. Imogen Ward offers advice on how to bag a seasonal appeal with a newspaper.

Expert advice

Get the story straight: Why branding matters

Matthew Sherrington
5 Feb 2013

Tags: Brands and Marketing

We all like to be gripped by a good story, and story-telling is very much in vogue. Matthew Sherrington argues that your brand is the most important story of all.

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