Legacies: Closing the gap between pledging and giving
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Legacies: Closing the gap between pledging and giving

9 Jun 2015 | Richard Radcliffe

Despite an upward trend in legacy giving, there is still a huge gap between people pledging to give money and actually giving it, finds Richard Radcliffe.

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Legacies: Closing the gap between pledging and giving

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Kawika Solidum is a chief executive of BeyondMe

Members of the current generation of under-35s are half as likely to give to charity as their parents. Cultivating a deeper, more meaningful relationship is key to engaging them, says Kawika Solidum.

BBC Children in Need wins Lloyd's Charity of the Year Partnership

Corporate partnerships have to stay fresh and exciting to build a lasting legacy, say Graham Lindsay, and Paula Robinson.

Robert Robinson

Auctioning off experiences and products donated by patrons, corporate sponsors, celebrities and high-profile supporters is a growing trend in charity fundraising. Robert Robinson offers some tips on how to get the best return on items under the cyber gavel.

Margo Horsley

A digital approach to storytelling is an effective and economical way of getting your message across, says Margo Horsley.

Encouraging philanthropists to take risks

Wealthy people are less likely to take risks in philanthropy than in investment. But with encouragement, this could be changed, argue Jen Shang and Adrian Sergeant.

Writing the perfect fundraising bid is the stuff of drama

Little will come from simple storytelling and we should stop being so naive, say Stephen Pidgeon and Pauline Lockier. It is drama that will change the world.

Duncan Souster

Charities need to learn from commercial business models in order to maximise their fundraising operations, says Duncan Souster, especially when it comes to dealing with major donors.

Online giving

JustGiving’s Anne-Marie Huby explains the importance of big data in personalising donors’ online experience.

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