Fundraisers should tap into young people's desire for experiences
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Fundraisers should tap into young people's desire for experiences

22 Sep 2016

Young consumers are over ‘stuff’ and want experiences, says Laura Croudace. She explores opportunities for charities in harnessing millennials’ enthusiasm for doing things, rather than buying things.

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Fundraisers should tap into young people's desire for experiences

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How to understand the cloud

The ‘cloud’ can be hard to pin down. But while it has been around for some time, there remains confusion about what it is, and how it can be used. Robin Fisk says that the virtual white fluffy stuff can be incredibly valuable to charities.

How to prevent your fundraisers from burning out

Fundraising has never been tougher, and burnout can be a real problem. Fundraisers are only human after all. Caroline Holton says education and communication are key to stopping staff from getting overwhelmed.

Them's the rules: the ICO on how it is trying to improve fundraising practice

The Information Commissioner’s Office has revised its guidance for charity direct marketing. Judith Jones explains why, and what role the ICO has to play in improving practice.

How to work with your supporter data in face of new regulation

Suzanne Lewis explains what charities should, and should not, be doing with their supporters’ details.

How to engage donors using text

Once the domain of only the biggest charities with significant budgets, SMS text has changed and organisations of all shapes and sizes can now benefit from text giving and engaging supporters both regularly and creatively through text communications, says Iain Williams.

How to optimise your online giving pages

Small tweaks to your online donation page can lead to big results – especially in the world of mobile. Daragh Everett offers advice on how to ensure your giving pages are optimised.

The growing role that digital plays in securing legacies

A rise in the number of silver surfers is one of many factors changing the way that charities attract legacies. Louise Pavoni explains how charities can use digital channels to secure new pledges.

How to maximise online fundraising income from the London Marathon

Jo Barnett shares insights on how to help charities encourage their runners and boost online fundraising potential in 2016.

Displaying 1 to 8 (of 108) | next | last »

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