Charity campaign launchpad: Cancer Research UK's Dryathlon
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Charity campaign launchpad: Cancer Research UK's Dryathlon

25 Jan 2016 | Anthony Newman

Anthony Newman, director of brand, marketing and communications at Cancer Research UK spills the beans on the rebrand of the charity’s mammoth annual campaign.

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Charity campaign launchpad: Cancer Research UK's Dryathlon

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How Diabetes UK became the first charity to offer mobile membership

Regular giving by mobile has become old hat. Diabetes UK is innovating by offering membership on mobile. George Child explains how it’s doing it.

How a sculpture trail cut through

A sculpture trail is nothing new to fundraising, but Wallace & Gromit’s Grand Appeal has cut through. Nicola Masters says a mature and multi-channel approach is key.

Why the personal touch can be profitable in corporate partnerships

Breast Cancer Care’s 18-year partnership with BHS raised more in the last 12 months than in the previous three years combined. Sara Rees and Hannah Sanders explain that the personal touch made for a better and more profitable relationship.

How Sightsavers 'Million Miracles' campaign achieved the organisation's best ever results

Sightsavers has an ambitious growth target, and that means ambitious fundraising campaigns. Its Million Miracles campaign didn’t exactly go to plan, but Becki Jupp says that didn’t stop it from smashing its targets.

Paws for a cause: NSPCC's Paddington Trail

Claire Hoyle explains how the NSPCC’s Paddington Trail fundraising campaign came about and shares successes, challenges and learnings.

Douglas Rouse, corporate partnerships director at Save the Children

Save the Children’s collaboration with GlaxoSmithKline may have raised a few eyebrows, but the potential for impact far outweighs any risk, suggests Douglas Rouse.

This Olympic torch was donated to one of Clic Sargent's high street shops and sold for £2,550

Charity shops do a roaring trade on high streets around the UK. But with the increasing popularity of online shopping, Clic Sargent turned to e-commerce giant eBay to help make the most of some of the more interesting and unusual items donated. Kate Apperley explains the venture.

Festive fun-raising with Save the Children's Christmas Jumper Day

Save the Children’s Christmas Jumper Day had almost two million sign-ups last year and raised £1.3m, up 288 per cent on 2012. Terence Lovell predicts a global woolly revolution.

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