Paws for a cause: NSPCC's Paddington Trail
Case studies

Paws for a cause: NSPCC's Paddington Trail

13 Mar 2015

Claire Hoyle explains how the NSPCC’s Paddington Trail fundraising
campaign came about and shares successes, challenges and learnings.


Paws for a cause: NSPCC's Paddington Trail

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Douglas Rouse, corporate partnerships director at Save the Children

Save the Children’s collaboration with GlaxoSmithKline may have raised a few eyebrows, but the potential for impact far outweighs any risk, suggests Douglas Rouse.

This Olympic torch was donated to one of Clic Sargent's high street shops and sold for £2,550

Charity shops do a roaring trade on high streets around the UK. But with the increasing popularity of online shopping, Clic Sargent turned to e-commerce giant eBay to help make the most of some of the more interesting and unusual items donated. Kate Apperley explains the venture.

Festive fun-raising with Save the Children's Christmas Jumper Day

Save the Children’s Christmas Jumper Day had almost two million sign-ups last year and raised £1.3m, up 288 per cent on 2012. Terence Lovell predicts a global woolly revolution.

 Student at Malasang Primary School just outside Buka in the Autonomous Region of Bougainville, Papua New Guinea. Photo credit Sarah Wiles

Faced with significant cuts to its government funding, VSO invested in growing and diversifying its income. Amanda Bringans and Mark Rowland reveal how fundraising became a priority for the whole organisation.

BHF on bringing its fundraising and awareness-raising activity together

The British Heart Foundation is blending its fundraising and awareness campaigns. Polly Shute shares the challenges and the benefits.

Witnessing firsthand the realities of life in Gaza

Visiting the West Bank and Gaza in November 2013 gave Jonny Hanratty a glimpse of the realities of life in the conflict-torn territories he could never have imagined from his desk in Brighton. He explains how the visit influences his work.

NSPCC rebrands and moves on from the Full Stop campaign

The NSPCC’s groundbreaking Full Stop campaign raised more than any other in UK fundraising history. When it drew to a close in 2009 it had met its £250m target and become a textbook example of great fundraising. But the charity’s income has since fallen by more than £25m. Paul Farthing reveals how the NSPCC is moving on from past glories with a rebrand and a reinvigorated fundraising strategy.

How to benefit from UK Aid Match funding

WaterAid’s first match-funded appeal, the Big Dig, raised £2.5m in three months to improve access to safe water and sanitation in Malawi. This summer, the charity launched To be a Girl, which also has UK Aid Match funding. Jennie York shares tips on winning and making the most of the scheme.

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With data leaks and scandals involving charities on the rise, Patrick Nash of Connect Assist explains...

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