A good run for your money: Alzheimer's Society getting more out of runners
Case studies

A good run for your money: Alzheimer's Society getting more out of runners

7 May 2010 | Jayne Phenton

Alzheimer’s Society has a special advantage in fundraising runs as the official charity partner of the Bupa Great Run Series – but this doesn’t make getting runners to raise cash any easier. Jayne Phenton takes us through the charity’s efforts to improve runner loyalty and fundraising return.

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A good run for your money: Alzheimer's Society getting more out of runners

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Alzheimer’s Society

A far-reaching transformation of the Alzheimer’s Society has resulted in  a 37 per cent increase in voluntary income, a host of new supporters, several successful awareness campaigns, and help for thousands  of people affected by dementia...

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