Why the personal touch can be profitable in corporate partnerships
Case studies

Why the personal touch can be profitable in corporate partnerships

12 Oct 2015

Breast Cancer Care’s 18-year partnership with BHS raised more in the last 12 months than in the previous three years combined. Sara Rees and Hannah Sanders explain that the personal touch made for a better and more profitable relationship.


Why the personal touch can be profitable in corporate partnerships

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How Sightsavers 'Million Miracles' campaign achieved the organisation's best ever results

Sightsavers has an ambitious growth target, and that means ambitious fundraising campaigns. Its Million Miracles campaign didn’t exactly go to plan, but Becki Jupp says that didn’t stop it from smashing its targets.

Paws for a cause: NSPCC's Paddington Trail

Claire Hoyle explains how the NSPCC’s Paddington Trail fundraising campaign came about and shares successes, challenges and learnings.

Douglas Rouse, corporate partnerships director at Save the Children

Save the Children’s collaboration with GlaxoSmithKline may have raised a few eyebrows, but the potential for impact far outweighs any risk, suggests Douglas Rouse.

This Olympic torch was donated to one of Clic Sargent's high street shops and sold for £2,550

Charity shops do a roaring trade on high streets around the UK. But with the increasing popularity of online shopping, Clic Sargent turned to e-commerce giant eBay to help make the most of some of the more interesting and unusual items donated. Kate Apperley explains the venture.

Festive fun-raising with Save the Children's Christmas Jumper Day

Save the Children’s Christmas Jumper Day had almost two million sign-ups last year and raised £1.3m, up 288 per cent on 2012. Terence Lovell predicts a global woolly revolution.

 Student at Malasang Primary School just outside Buka in the Autonomous Region of Bougainville, Papua New Guinea. Photo credit Sarah Wiles

Faced with significant cuts to its government funding, VSO invested in growing and diversifying its income. Amanda Bringans and Mark Rowland reveal how fundraising became a priority for the whole organisation.

BHF on bringing its fundraising and awareness-raising activity together

The British Heart Foundation is blending its fundraising and awareness campaigns. Polly Shute shares the challenges and the benefits.

Witnessing firsthand the realities of life in Gaza

Visiting the West Bank and Gaza in November 2013 gave Jonny Hanratty a glimpse of the realities of life in the conflict-torn territories he could never have imagined from his desk in Brighton. He explains how the visit influences his work.

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