Why being on the front line shaped our digital transformation
Case studies

Why being on the front line shaped our digital transformation

14 Jun 2016

MSF UK needed to reboot its engagement with supporters in the digital realm. James Kliffen explains how the charity’s core value of witnessing shaped its digital transformation.

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Why being on the front line shaped our digital transformation

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Unicef NextGen: Engaging with millennials is the key to unlocking more funds and volunteers

Unicef’s NextGen initiative engages millennial supporters in major cities to volunteer and fundraise. Layla Yarjani and Hortense Decaux explain how the London network got up and running.

Charity begins at home: Getting personal with your donors

Interserve gets personal with its donors, attempting to personally visit all who give more than £200. Alastair McIver invites a cultural shift in the way we treat supporters.

Community action: The rise of Anthony Nolan's community fundraising programme

Anthony Nolan’s community fundraising is on the rise. It hasn’t done cold recruitment and it doesn’t have any events. Lisa Clavering explains how it has done it.

Off the shelf: Scope's charity shop balance

Scope’s extensive shop network provides income and an opportunity for campaigning work. David Styles says it’s a valuable, but delicate, balance to strike.

State of emergency: the ongoing transformation of the Disasters Emergency Committee

Appeals for two disasters over a decade apart highlight how the DEC has transformed its fundraising, finds Hugh Radojev.

But now I see: Blind Veterans UK exlplains its brand transformation

A radical brand transformation paved the way for a record-breaking year for fundraising at Blind Veterans UK in 2015. Andrew Jones explains how a future-focused brand provided a springboard for a forward-looking centenary year.

Charity campaign launchpad: Cancer Research UK's Dryathlon

Anthony Newman, director of brand, marketing and communications at Cancer Research UK spills the beans on the rebrand of the charity’s mammoth annual campaign.

How Diabetes UK became the first charity to offer mobile membership

Regular giving by mobile has become old hat. Diabetes UK is innovating by offering membership on mobile. George Child explains how it’s doing it.

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