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Gala events are not on the wane. Lessons for Life made some changes to its annual ball and reaped the rewards, Ruth Pirie explains.
How to reap the most from your charity ball
A few years into RSPCA’s high-value donor programme, Matthew Cull explains how it has worked. And with response rates of over 10 per cent and average gifts of £400, it really is working.
It was a little charity and a big cancer, so Prostate Cancer UK knew things had to change. Celina Ribeiro finds a re-energised, re-branded charity with grand designs.
Laura Hinks explains how the British Red Cross took elements from its successful women-only donor club in the US and adapted it for the UK.
Donors recruited by face-to-face fundraising are a special breed. So why do they get treated the same as everyone else? Jonathon Grapsas explains that, by using frequent and automated communication on mobile, Cerebral Palsy Alliance in Australia made big moves on donor attrition.
The Financial Times raised £3.3m for Sightsavers through its seasonal appeal last year, Sue Adams explains how the charity won the partnership.
Epilepsy Society reduced its spend on fundraising by 5 per cent, but increased fundraising income by 15 per cent. Bridget Gardiner explains how good stewardship pays, especially in a down economy.
Effective direct marketing is not just for big-budget charities. Reprieve’s low-cost, in-house campaigns bring in £6 for every £1 spent, as Matthew Leidecker and Laura Stebbing explain.
Advantage Africa needed to recruit donors, but didn’t quite have the budget. Laura Sullivan explains how with ingenuity, and a little help, the charity developed the Plate Project
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