Susan Luxford
Analysis

Questioning the ask: behavioural economics and fundraising

13 Nov 2014

Could behavioural economics be the key to unlocking the donor’s
subconscious and growing giving? Susan Luxford shares some insights from
her post-graduate studies on social marketing.

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Questioning the ask: behavioural economics and fundraising

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Fundraising grows up: The push for professional development

The Institute of Fundraising’s new five-year learning strategy aims to make career-long learning synonymous with Institute membership, and to elevate fundraising to an aspirational profession.

Sector's best friend? The role of charity watchdogs

As New Philanthropy Capital investigates ways to resurrect the oft-maligned Intelligent Giving, Celina Ribeiro looks at the future of the organisation and the role of watchdog bodies who monitor and rate charities within the sector.

Rapid response: Haiti appeal 'thank-yous' compared

Both charities and donors reacted speedily to the crisis in Haiti after January’s earthquake. But not all charities managed to keep their donors onside after they gave, as Liz Peltz and her colleagues dissect the post-donation communications.

The longest winter: Are lifetime legacies ready to come in from the cold?

Lifetime legacies are a giving mechanism that have been a glint in the eye of fundraisers for years. But while fundraisers, politicians and researchers alike have expressed support for the major donor tax instrument, lifetime legacies have got people heated up. Celina Ribeiro asks what has kept the mechanism on ice.

The $93 Club and the 4Cs of online fundraising

Fundraisers cannot apply traditional campaign methods to the new breed of online community fundraising, says Bryan Miller.

Communication breakdown: How donors react to charity communications

Last year more than a third of donors stopped giving to their regular charity. In research revealed exclusively to Civil Society, fast.MAP explores why donors stayed loyal or gave up and how they prefer to be contacted by charities.

Small fish, big fry: Small charities can work corporate partners too

For small charities, corporate partnerships can feel imposing and beyond reach. But while they might be small fish, Kim Sutton says small charities can still take a big bite out of corporate philanthropy.

Continental drift: Changes in cross-border giving in Europe

Are your next big donors in Sweden? Austria perhaps? The law is changing around European residents being able to give tax-effectively to charities in other European Union countries, potentially opening up the floodgates to cross-border competition for donors.

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