The world is changing, and so must legacy fundraising communication
Analysis

The world is changing, and so must legacy fundraising communication

9 Apr 2014 | Richard Radcliffe

The changing nature of families, increasing pressures on finances and the ageing population are making it harder to forecast legacy income. Richard Radcliffe explains why communicating in the right way with next of kin and executors is vital.

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The world is changing, and so must legacy fundraising communication

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The view of the top

This month, Fundraising releases the findings of the first survey of those people in the top fundraising positions in the top 100 charities by income. In what will be an annual tracking study we discover who exactly is in charge of filling the purses at the UK’s largest charities. vibeka mair reports from behind the director’s chair

The will to fight

With the RSPCA losing a legacy tussle in the High Court, Matthew Duncan wonders whether more charities will face similar battles.

Circles, a new angle

Donor circles have been floating around a few US organisations for more than a decade, but can the major donor fundraising technique gain traction in the UK?

Good sourcing? An argument for small charities outsourcing off-shore

Small charities are often wary of investment in such foreign concepts as outsourcing, but drastic times could call for a rethinking of old ways. With careful planning, outsourcing need not be just for the big boys, says Nik Nesbitt.

Make a date  with your data

The three metrics most charities use to measure campaign results don’t paint a true picture of success, says Jonathon Grapsas.

The legacy of Gill v RSPCA: understanding and controlling the risks in will disputes

The RSPCA recently lost a dispute over a legacy left in a will worth more than £2m. The courts instead awarded the money to legator’s daughter. Here, Mark Keenan, one of the lawyers representing the daughter, discusses the finer details of the case, and what it means for charities.

Inflation never sleeps: Why you need to think about inflation

Inflation may seem like a thing of the past, but chances are it could return with a vengeance – and fundraisers should be prepared, says Karl Wilding.

Cuts to legacy budgets threatens charities' future

Short-termism is the new killer disease threatening charities’ survival, says Richard Radcliffe.

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