Mortality and morality: why donors give more when reminded they will one day die
Analysis

Mortality and morality: why donors give more when reminded they will one day die

23 Jun 2016 | Hugh Radojev
Tags: Appeals

Hugh Radojev discovers that people give more when reminded of death, but less when they blame victims - and examines what effect these factors have on fundraiser behaviour.

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Mortality and morality: why donors give more when reminded they will one day die

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Celina Ribeiro (43) Stephen Cotterill (15) Hugh Radojev (14) David Ainsworth (12) Tania Mason (10) Alistair McLean (5) Jenna Pudelek (5) Cathy Pharoah (4) Kirsty Weakley (4) Richard Radcliffe (3)
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