Susan Luxford
Analysis

Questioning the ask: behavioural economics and fundraising

13 Nov 2014

Could behavioural economics be the key to unlocking the donor’s
subconscious and growing giving? Susan Luxford shares some insights from
her post-graduate studies on social marketing.

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Questioning the ask: behavioural economics and fundraising

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In the mix - what's the future of direct mail?

Direct mail is continuing to outperform newer approaches like email and mobile. But what does the future look like for this great doyenne of fundraising? Jenna Pudelek reports.

Tracking the careers of fundraisers who started on the street

New research has tracked the careers of successful charity fundraisers who started out on the street. Rory White outlines some of the key findings.

Will changes in pensions and inheritance law help or harm legacies?

Recent changes in the law around pensions and wills could have a significant impact on how much money is available for charitable legacies. David Ainsworth examines what’s changed.

Lotteries without limits: should restrictions on charity lotteries be loosened?

What if charity lotteries were let off the leash and freed from Gambling Commission regulations? Many in the sector support relaxing the rules they believe are stifling the amount of money that could be raised for good causes. Jenna Pudelek reports.

Why driving down the cost of giving is a false economy

Charities have driven down the cost of giving, meaning it’s never been cheaper to change the world. Mark Phillips explains why it’s a problem. 

EU proposals for data protection could pose a threat to fundraising

European Union proposals for data protection could pose the biggest challenge for fundraising in a generation. Andy Taylor highlights the potential dangers.

NSPCC Legacy Garden at RHS Hampton Court Palace Flower Show

The NSPCC has hosted gardens at two of the Royal Horticultural Society’s flagship events in the hope that relationships with new legacy donors and major givers would blossom. Alex Mcdowell judges their success.

Grasping the intangibles.

There is much to measure in fundraising and of course it is vital that donors’ money is spent as efficiently as possible, and invested in the right campaigns. But are fundraisers measuring the right things? Jenna Pudelek reports.

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