Spot the difference: imitation in fundraising campaigns

Spot the difference: imitation in fundraising campaigns 1

13 Nov 2015 | Hugh Radojev

Déjà vu is an occupational hazard in fundraising. When fundraisers are as obsessed with innovation as boards are with minimising risk, imitation is inevitable. Hugh Radojev compares some of the more similar fundraising campaigns of 2015.


Spot the difference: imitation in fundraising campaigns

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Who are the major donor gatekeepers? And what do they want from us?

Any major donor fundraiser knows that getting access to wealthy individuals can be a challenge. There’s a plethora of advisers, asset managers, bankers and other handlers between you and the prize. Stephen Cotterill takes a look at whether this can be turned to your advantage.

Driving income growth through a charity's brand

Hope and Homes for Children intends to increase income from £7m to £30m a year by 2022. Boris Pomroy says its brand will be the primary engine for growth.

Street life: 20 years of international face-to-face fundraising

It is 20 years since face-to-face fundraising burst onto our streets and revolutionised individual giving. Despite its ripe old age, there is still life in the old legs yet, finds Stephen Cotterill.

Why are fundraisers afraid of the Fundraising Preference Service?

Of all the ideas proposed in the Etherington Review of Fundraising, none has caused as much controversy as the Fundraising Preference Service. Hugh Radojev explores why the sector is so worried.

Fundraising regulation review: The key recommendations

Today Sir Stuart Etherington, chief executive of NCVO, has published his review of fundraising regulation. We summarise the principal recommendations.

Digital fundraising: playing the big game

The number of gamers is on the rise, but charities remain shy of the burgeoning market. Reuben Turner says there are opportunities for a new kind of fundraising relationship in the virtual realm.

Lyn Cole, grantmaking director for England, Big Lottery Fund: 'Look at what others are doing and learn from them'

The Big Lottery Fund (BIG) is responsible for distributing 40 per cent of all funds raised by the National Lottery for good causes, which amounted to around £670m last year. Lyn Cole, who was appointed grantmaking director for England earlier this year, explains its priorities.

Deep faultlines exist between the fundraising regulators

Yesterday three fundraising regulatory bodies showed fundamental disagreements when they gave evidence to a Parliamentary inquiry into the future oversight of the sector. David Ainsworth examines the implications.

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