A striking profile: NSPCC's surprise social networking campaign

Fundraising | Celina Ribeiro | 28 Jan 2011

No one knows where it came from, or why, but what began as a quirky Facebook campaign to get people to change their profile pictures ended up as a major boon for the NSPCC. Celina Ribeiro talks to NSPCC’s head of e-fundraising Polly Gilchrist about the peculiar, and profitable, campaign.

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