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		<title>Civil Society - Fundraising - In-depth</title>
		<link>http://www.civilsociety.co.uk/fundraising/indepth</link>
		<description>Latest Articles</description>
		
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			<title>Meet the funders: the Money Shop</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11488/meet_the_funders_the_money_shop</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11488/meet_the_funders_the_money_shop</guid>
			<pubDate>Fri, 10 Feb 2012 08:55:00 GMT</pubDate>
			<description>The Money Shop is planning to increase the amount it raises for charity five-fold in 2012. Caroline Walton, director of corporate affairs, says its partnerships are all about people.</description>
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			<title>Meet the funders: the Pears Foundation</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11487/meet_the_funders_the_pears_foundation</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11487/meet_the_funders_the_pears_foundation</guid>
			<pubDate>Fri, 10 Feb 2012 08:15:00 GMT</pubDate>
			<description>The gap between funders and the funded needs closing, says Pears Foundation director Charles Keidan. It’s time for an adult conversation between the two.</description>
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			<title>Learn to say 'no' - Douglas Rouse on corporate partnerships</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11484/douglas_rouse_interview</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11484/douglas_rouse_interview</guid>
			<pubDate>Thu, 9 Feb 2012 10:00:00 GMT</pubDate>
			<description>Douglas Rouse joined Save the Children as director of corporate partnerships just over two years ago, and since then income has skyrocketed. The ex-City man talks to&lt;span style=&quot;font-style: italic;&quot;&gt; civilsociety.co.uk&lt;/span&gt; about charities getting better at targeting companies – and saying no. &lt;br&gt;</description>
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			<title>What do donors really want?</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11482/what_do_donors_really_want</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11482/what_do_donors_really_want</guid>
			<pubDate>Thu, 9 Feb 2012 10:00:00 GMT</pubDate>
			<description>What do donors actually want? Exclusive research from the fast.MAP Marketing GAP Tracker reveals how long donors are sticking with their charities and how they prefer to hear about them in the first place</description>
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			<title>Build Africa on moving from child sponsorship to school sponsorship</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/case_studies/content/11474/build_africa_on_moving_from_child_sponsorship_to_school_sponsorship</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/case_studies/content/11474/build_africa_on_moving_from_child_sponsorship_to_school_sponsorship</guid>
			<pubDate>Thu, 9 Feb 2012 09:28:00 GMT</pubDate>
			<description>After relying on child sponsorship for income, Build Africa decided it needed a new fundraising product. A new seven-year sponsorship product found significant success, says Gavin Salmon.</description>
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			<title>Meet the funders: Tony Banks</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11486/meet_the_funders_tony_banks</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11486/meet_the_funders_tony_banks</guid>
			<pubDate>Wed, 8 Feb 2012 11:02:00 GMT</pubDate>
			<description>Scottish entrepreneur Tony Banks is looking to get hands-on with the charities he supports and know he’s making a real difference. &lt;br&gt;</description>
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			<title>Have your say about online sponsorship platforms</title>
			<link>http://www.civilsociety.co.uk/fundraising/research/content/11494/have_your_say_about_online_sponsorship_platforms</link>
			<guid>http://www.civilsociety.co.uk/fundraising/research/content/11494/have_your_say_about_online_sponsorship_platforms</guid>
			<pubDate>Wed, 8 Feb 2012 10:00:00 GMT</pubDate>
			<description>Online sponsorship platforms, like JustGiving, Virgin Money Giving and MyDonate, have proliferated over the years. But which ones are performing best for charities?&lt;br&gt;</description>
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			<title>The rise of the online sponsorship platform</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11467/online_sponsorship_onwards_and_upwards</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11467/online_sponsorship_onwards_and_upwards</guid>
			<pubDate>Wed, 8 Feb 2012 10:00:00 GMT</pubDate>
			<description>When JustGiving launched more than a decade ago, it may scarcely have imagined the fundraising juggernaut it was to become. With the market now full of big-name players, Celina Ribeiro looks at the rise of online sponsorship, and whether there is growth in it yet.&lt;br&gt;</description>
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			<title>How to become a freelance fundraiser</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/expert_advice/content/11485/how_to_become_a_freelance_fundraiser</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/expert_advice/content/11485/how_to_become_a_freelance_fundraiser</guid>
			<pubDate>Tue, 7 Feb 2012 09:30:00 GMT</pubDate>
			<description>We know, we know. You love your job, wouldn’t dream of leaving your organisation. Of course. But, just in case you’d been toying with the idea of a freelance career, Kevin Waudby shares some things you need to do and keep in mind before taking the plunge. &lt;br&gt;</description>
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			<title>Maximising returns on fundraising is simple, if you keep it simple</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/expert_advice/content/11478/maximising_returns_on_fundraising_is_simple_if_you_keep_it_simple</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/expert_advice/content/11478/maximising_returns_on_fundraising_is_simple_if_you_keep_it_simple</guid>
			<pubDate>Mon, 6 Feb 2012 10:37:00 GMT</pubDate>
			<description>Different types of fundraising require different return on investment ratios, right? Wrong, says Giles Pegram.</description>
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			<title>UK Giving Report 2011</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11265/uk_giving_report_2011</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11265/uk_giving_report_2011</guid>
			<pubDate>Thu, 19 Jan 2012 09:57:00 GMT</pubDate>
			<description>&lt;span style=&quot;font-style: italic;&quot;&gt;Civilsociety.co.uk &lt;/span&gt;analyses the findings of last year's &lt;span style=&quot;font-style: italic;&quot;&gt;UK Giving Report.&lt;/span&gt;&lt;br&gt;</description>
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			<title>If the shoe fits - the rise of restrictive giving</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11231/if_the_shoe_fits_-_the_rise_of_restrictive_giving</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11231/if_the_shoe_fits_-_the_rise_of_restrictive_giving</guid>
			<pubDate>Wed, 18 Jan 2012 09:15:00 GMT</pubDate>
			<description>Traditionally, dictating where one’s donation is spent was the&amp;nbsp; preserve of deep-pocketed major donors. Now the privilege&amp;nbsp; is being demanded by lower-level donors too. Celina Ribeiro&amp;nbsp; explores the trend and the charities which are accommodating, and benefiting, from it. &lt;br&gt;</description>
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			<title>Web advice: Understanding the cookie regulations</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11243/understanding_the_cookie_regulations</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11243/understanding_the_cookie_regulations</guid>
			<pubDate>Tue, 17 Jan 2012 10:00:00 GMT</pubDate>
			<description>New regulations on how website owners can track and monitor user behaviour are due to come into effect soon. Adrian Cutcliffe discusses what the new cookie law might mean for charities.</description>
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			<title>Fundraising in the year 2012</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11246/fundraising_in_the_year_2012</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/analysis/content/11246/fundraising_in_the_year_2012</guid>
			<pubDate>Mon, 16 Jan 2012 10:00:00 GMT</pubDate>
			<description>Now that 2011 is firmly under our belt, what will 2012 mean for fundraisers? Five leaders in fundraising discuss what the year ahead might bring.&lt;br&gt;</description>
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			<title>Meet the funders: Lloyds banking group</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11262/meet_the_funders_lloyds_banking_group</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11262/meet_the_funders_lloyds_banking_group</guid>
			<pubDate>Mon, 16 Jan 2012 09:00:00 GMT</pubDate>
			<description>Charities with the scale and professionalism to deal with a large national partnership are what Lloyds Banking Group is looking for says Paul Turner, community and sustainable business director.</description>
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			<title>Meet the funders: The People's Postcode Trust</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11263/meet_the_funders_the_peoples_postcode_trust</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11263/meet_the_funders_the_peoples_postcode_trust</guid>
			<pubDate>Fri, 13 Jan 2012 10:21:00 GMT</pubDate>
			<description>The People’s Postcode Trust is not your funder if you’re looking for core cost funding. If, however, you can demonstrate impact and work in local communities, you might be in luck, says the Trust’s head of charities Clara Govie.</description>
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			<title>How to run a legacy pledge event</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/expert_advice/content/11254/how_to_run_a_legacy_pledge_event</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/expert_advice/content/11254/how_to_run_a_legacy_pledge_event</guid>
			<pubDate>Fri, 13 Jan 2012 09:06:00 GMT</pubDate>
			<description>Who’s speaking, who’s asking and where are the toilets? Running a legacy pledge or thank-you event can involve more twists and turns than many a good fundraiser may anticipate. richard radcliffe outlines some of the key things to keep in mind.&lt;br&gt;</description>
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			<title>Beyond supporter satisfaction</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/case_studies/content/11241/beyond_supporter_satisfaction</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/case_studies/content/11241/beyond_supporter_satisfaction</guid>
			<pubDate>Wed, 11 Jan 2012 13:31:00 GMT</pubDate>
			<description>At Kidney Research UK there is no ‘supporter care’ team, but the charity treats stewardship very, very seriously. Peter Storey outlines the charity’s unique integrated approach.&lt;br&gt;</description>
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			<title>ActionAid UK: 'We want to offer other ways to join us'</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11251/actionaid_uk_we_want_to_offer_other_ways_to_join_us</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/interviews/content/11251/actionaid_uk_we_want_to_offer_other_ways_to_join_us</guid>
			<pubDate>Wed, 11 Jan 2012 08:21:00 GMT</pubDate>
			<description>Helen McEachern has taken the reins at ActionAid UK and the charity is preparing to refine its messaging and asks in 2012. We catch up with the fundraising director, just a few months before she heads off on maternity leave. &lt;br&gt;</description>
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			<title>Meet the funders: Heritage Lottery Fund</title>
			<link>http://www.civilsociety.co.uk/fundraising/indepth/case_studies/content/11264/meet_the_funders_heritage_lottery_fund</link>
			<guid>http://www.civilsociety.co.uk/fundraising/indepth/case_studies/content/11264/meet_the_funders_heritage_lottery_fund</guid>
			<pubDate>Tue, 10 Jan 2012 11:38:00 GMT</pubDate>
			<description>Learning and people are at the heart of Heritage Lottery Fund’s small grants programme, Your Heritage, says director of operations Bob Bewley. &lt;br&gt;</description>
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