In-depth
Pay-per-click legacies: NSPCC uses Facebook for legacy leads
Fundraising |
Mark Roper |
8 Feb 2010
Topics: Social networking | Legacies
In a competitive legacy market, some charities are thinking outside the box to get at potential legators. NSPCC turned to pay-per-click advertising on Facebook for a legacy campaign, and beat forecasts by 300 per cent.
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