Meet the middle generation

Fundraising | Gemma Ware | 1 Mar 2008

It's easier to stick to what you know. And fundraisers know how to target the over 60s. But as Gemma Ware discovers, the UK's 25 to 40 year-olds have money to play with and if they are asked in the right way, are willing to give.

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Celina Ribeiro (52) Gemma Ware (23) Becky Slack (17) Tania Mason (12) Tony Elischer (9) Cathy Pharoah (7) Vibeka Mair (6) Gareth Jones (5) Richard Radcliffe (5) Jonathan Air (4)

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