The pros and cons of RNLI's move to opt-in communications
Analysis

The pros and cons of RNLI's move to opt-in communications

18 Jul 2016

RNLI was the first major charity to announce it would move to ‘opt-in’ communications. Giving supporters more and easier control over their future dealings with the charity has been good, but not without its challenges, says Jayne Clarke.

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The pros and cons of RNLI's move to opt-in communications

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