Charity begins at home: Getting personal with your donors
Case studies

Charity begins at home: Getting personal with your donors

16 May 2016

Interserve gets personal with its donors, attempting to personally visit all who give more than £200. Alastair McIver invites a cultural shift in the way we treat supporters.

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Charity begins at home: Getting personal with your donors

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How to engage donors using text

Once the domain of only the biggest charities with significant budgets, SMS text has changed and organisations of all shapes and sizes can now benefit from text giving and engaging supporters both regularly and creatively through text communications, says Iain Williams.

Petition power: Why digital petitions can lead to new supporters

Slacktivists have been dismissed as a barely engaged subset of charity supporters. At War on Want, digital petitions have proven a powerful avenue for new supporter acquisition, Adina Claire writes.

Made to measure: Mid-value donors; a lucrative and untapped market

Could mid-level donors provide new income for charities and relief for a saturated mass market? Paul Stein thinks so.

Ed Aspel

Taking over from one of the country’s most successful fundraisers, the new director of fundraising at CRUK Ed Aspel has big shoes to fill. Hugh Radojev finds out how he intends to do it.

How to optimise your online giving pages

Small tweaks to your online donation page can lead to big results – especially in the world of mobile. Daragh Everett offers advice on how to ensure your giving pages are optimised.

The Young Ones

Time to shine a spotlight on the rising superstars of fundraising in this, our biennial 25 under 35 list.

The growing role that digital plays in securing legacies

A rise in the number of silver surfers is one of many factors changing the way that charities attract legacies. Louise Pavoni explains how charities can use digital channels to secure new pledges.

Community action: The rise of Anthony Nolan's community fundraising programme

Anthony Nolan’s community fundraising is on the rise. It hasn’t done cold recruitment and it doesn’t have any events. Lisa Clavering explains how it has done it.

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