Charity campaign launchpad: Cancer Research UK's Dryathlon
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Charity campaign launchpad: Cancer Research UK's Dryathlon

25 Jan 2016 | Anthony Newman

Anthony Newman, director of brand, marketing and communications at Cancer Research UK spills the beans on the rebrand of the charity’s mammoth annual campaign.

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Charity campaign launchpad: Cancer Research UK's Dryathlon

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Moving swiftly on: charities can't afford to stop at digital transformation

Charities have got on board with digital transformation, but they’re still behind the commercial world when it comes to launching digital pilots. Bertie Bosrédon outlines the challenges to, and tips for, digital pilot success.

Bonfire of the agencies: the toll 2015 took on fundraising agencies

Fundraising practice came under intense media and political scrutiny last year, and while charities got burned it was the agencies which were thrown into the fire. Hugh Radojev sifts through the ashes of 2015.

Rob Wilson, minister for civil society

In a wide-ranging interview yesterday Rob Wilson, minister for civil society, tells Kirsty Weakley what his expectations are for 2016.


The world beyond: what charities can learn from non-fundraising campaigns

After a year of navel gazing, we asked members of the charity community to look beyond the sector and choose their favourite commercial or non-fundraising campaigns of last year. By way of introduction, Stephen Cotterill takes a look at John Lewis’s Man on the Moon.

The world beyond: #RefugeesWelcome

A powerful network of local groups sprung up, what felt like very quickly, not only collecting donated goods but campaigning, writes Liz Tait on what charities can learn from non-fundraising campaigns.

The world beyond: Rock Choir

Can we create movements that truly immerse people to help achieve our missions, asks Richard Turner when asked what charities can learn from non-fundraising campaigns.

The world beyond: Microsoft’s Super Bowl Campaign

Microsoft seeks action from its viewer, not for Microsoft, but for humanity, writes Karen Armstrong on what charities can learn from non-fundraising campaigns.

The world beyond: Replace every 8 by Dreams

Dreams is trying to create a new market for an existing product, rather than competing on price and promotions writes Craig Linton on what charities can learn from non-fundraising campaigns.

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