Civil Society - Fundraising - In-depth - Case studies

How to reap the most from your charity ball

Thu, 9 May 2013 16:08:00 GMT

Gala events are not on the wane. Lessons for Life made some changes to its annual ball and reaped the rewards, Ruth Pirie explains.

Piggy (bank) in the middle - RSPCA's high-value donor programme

Thu, 11 Apr 2013 16:03:00 GMT

A few years into RSPCA’s high-value donor programme, Matthew Cull explains how it has worked. And with response rates of over 10 per cent and average gifts of £400, it really is working.

How Prostate Cancer UK got cracking

Tue, 9 Apr 2013 16:40:00 GMT

It was a little charity and a big cancer, so Prostate Cancer UK knew things had to change. Celina Ribeiro finds a re-energised, re-branded charity with grand designs.

British Red Cross: Translating Tiffany Circle for the UK audience

Fri, 8 Mar 2013 15:02:00 GMT

Laura Hinks explains how the British Red Cross took elements from its successful women-only donor club in the US and adapted it for the UK.

How one Aussie charity is making the most of its face-to-face donors

Fri, 8 Feb 2013 16:05:00 GMT

Donors recruited by face-to-face fundraising are a special breed. So why do they get treated the same as everyone else? Jonathon Grapsas explains that, by using frequent and automated communication on mobile, Cerebral Palsy Alliance in Australia made big moves on donor attrition.

Case study: Sightsavers and the FT seasonal appeal

Thu, 7 Feb 2013 11:21:00 GMT

The Financial Times raised £3.3m for Sightsavers through its seasonal appeal last year, Sue Adams explains how the charity won the partnership.

The importance of good stewardship

Tue, 8 Jan 2013 07:16:00 GMT

Epilepsy Society reduced its spend on fundraising by 5 per cent, but increased fundraising income by 15 per cent. Bridget Gardiner explains how good stewardship pays, especially in a down economy.

How to do direct marketing in-house

Tue, 6 Nov 2012 14:18:00 GMT

Effective direct marketing is not just for big-budget charities. Reprieve’s low-cost, in-house campaigns bring in £6 for every £1 spent, as Matthew Leidecker and Laura Stebbing explain.

Shifting plates: Advantage Africa's shoestring donor recruitment

Mon, 5 Nov 2012 14:53:00 GMT

Advantage Africa needed to recruit donors, but didn’t quite have the budget. Laura Sullivan explains how with ingenuity, and a little help, the charity developed the Plate Project

Paint it pink for Breast Cancer Awareness Month

Wed, 17 Oct 2012 16:27:00 GMT

Every October the world goes pink. Breast Cancer Awareness Month is an awareness and fundraising bonanza for breast cancer charities. So how do they engage and what do they do to stand out? Charities tell Celina Ribeiro about their most innovative and interesting activity.

ChildLine's phone box campaign

Wed, 17 Oct 2012 15:50:00 GMT

With all eyes on London this summer, ChildLine built on a longrunning relationship with BT to launch a guerrilla-style marketing campaign across the capital. Kirsty Lawson explains how it worked.

The law of returns - Care International's microlending site

Thu, 6 Sep 2012 12:20:00 GMT

When donors give to a person in need via lendwithcare.org, they get their money back. Tracey Horner explains how Care International’s peer-to-peer microlending site is working.

A long engagement - integrated legacy campaign from Guide Dogs

Thu, 6 Sep 2012 11:41:00 GMT

Legacy income is vital for Guide Dogs, and last year it tested its first integrated legacy campaign, combining media engagement with advertising. It worked, says Tish Ley.

Salvation Army Christmas appeal

Thu, 28 Jun 2012 15:34:00 GMT

After running the most successful Christmas appeal ever in 2010, in 2011 Salvation Army fundraisers determined to do even better. And they did. Julius Wolff-Ingham and John Eversley explain how.

Making marathon collaboration work - Prostate Cancer and Breast Cancer Care

Thu, 28 Jun 2012 14:46:00 GMT

This year the Prostate Cancer Charity and Breast Cancer Care raised over £1m as the first official joint charity for the London Marathon. Jerome Moisan explains how it worked.

Social media and corporate partnerships

Wed, 6 Jun 2012 16:30:00 GMT

The charity-corporate partnership dynamic is changing. No longer are charities the partner with less to offer. After building a strong social media presence, Breast Cancer Care leveraged its social clout to bring on corporate partners. Bertie Bosrédon explains.

The Big Give's black box direct mail campaign

Fri, 1 Jun 2012 15:26:00 GMT

Direct mail is not just for small gifts. The Big Give needed to attract high-level donors to its annual match challenge, so it developed a mailing – at a cost of more than £300 a pop. Helen Cable outlines the rationale and the results.

Facebook in figures

Wed, 9 May 2012 15:38:00 GMT

Facebook has been going from strength to strength. Fundraising magazine took closer look at the stats.

Rise to the challenge

Tue, 8 May 2012 16:07:00 GMT

Many charities are turning away from challenge events as a fundraising tool. Ian Tate explains why they are still a key part of Norwood’s fundraising programme.

Pleas and thank you - an alternative Christmas campaign

Tue, 8 May 2012 15:40:00 GMT

Christmas is often a bit of a cash cow for charities. Send a Cow, last Christmas, tried something different: no pleas, only thank-yous. Joanna Whineray explains.