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The power of one - making the most of existing supporters

The power of one - making the most of existing supporters
Case studies

The power of one - making the most of existing supporters

Fundraising | 14 Jun 2011

With an ambitious plan to increase its committed giving base nearly ten-fold and significantly expand its shop network, Sue Ryder Care decided to start taking a 'single supporter view' of its donors, shoppers and volunteers. Ian Campbell says the charity is already seeing dividends.

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This article appeared in

June 2011

June 2011