Remember me? Whizz Kidz finds (very) lapsed donors will still give

Remember me? Whizz Kidz finds (very) lapsed donors will still give 2

Fundraising | James Allport | 8 Jun 2010

When Whizz-Kidz planned its Christmas direct mail appeal last year it cast its net wide. Very wide. Donors who hadn’t given to the charity in ten years suddenly received packs in the post. Re-introducing your charity to long lost donors can be profitable, reports James Allport.

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