Not so big event: Children in Crisis's scaled-down fundraising gala

Fundraising | Sally Bateson | 7 Jan 2010

Facing difficulties in getting corporate sponsorship and donor fatigue for its major annual fundraising ball, Children in Crisis embarked on radical reform. Sally Bateson tells how the charity chucked out ticket prices, invited a quarter as many guests, stopped auctioning prizes and scored an RoI of 7.5:1

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