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Pleas and thank you - an alternative Christmas campaign

Pleas and thank you - an alternative Christmas campaign
Case studies

Pleas and thank you - an alternative Christmas campaign

Fundraising | 8 May 2012

Christmas is often a bit of a cash cow for charities. Send a Cow, last Christmas, tried something different: no pleas, only thank-yous. Joanna Whineray explains.

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This article appeared in

May 2012

May 2012