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Egos and altruism: Canada's record-breaking fundraising bike ride

Egos and altruism: Canada's record-breaking fundraising bike ride
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Egos and altruism: Canada's record-breaking fundraising bike ride

Fundraising | 13 Jul 2009

The heroism of participants was put at the centre of an epic fundraising bike ride in Canada and the results were impressive. The first-ever Ride to Conquer Cancer pulled in an above-target C$14m and has sparked a series of events. Those behind the feat explain how it was done.

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This article appeared in

June 2009

June 2009