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High value donors: The good stuff in the middle

Matt Cull, major donor and trust manager, RSPCA
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High value donors: The good stuff in the middle

Fundraising | 2 Sep 2011

The RSPCA's major donor and trusts team is still relatively new, but with its high-level donor programme it's already been finding success. Matt Cull explains the chairty's high value donor strategy.

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