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Unicef's Soccer Aid: Doing it for the kids

Unicef's Soccer Aid: Doing it for the kids
Case studies

Unicef's Soccer Aid: Doing it for the kids

Fundraising | 26 Aug 2011

Coordinating A-list celebrities, major corporate sponsors as well as community fundraising can be a tough task. Katie Morrison describes Unicef's Soccer Aid campaign, which leveraged all three, to raise £2.7m in one night.

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Events fundraisingSocial networkingCommunicationsFilms
Celina Ribeiro (6) Peter Storey (2) Gareth Jones (1) Vibeka Mair (1) Michael Naidu (1) Adam Rothwell (1) Derek Humphries (1) Tillie Sklair (1) Ben Morrison (1) Alan Booth (1)
Steve Andrews (1) Michael Dent (1) Rosamund McCarthy (1) Samantha Phillips (1) Bethan Wood (1) Sally Bateson (1) Mark Roper (1) Liz Peltz (1) Marc Bowker (1) Jayne Phenton (1) Luke Boulton (1) Douglas Graham (1) Gill Cannon (1) Danielle Atkinson (1) James Allport (1) Verity Rowles (1) Dharmendra Kanani (1) Peter O'Hara (1) Tanyella Allison (1) Stefanie Pfeil (1) Caroline Beaumont (1) Nick Mason (1) Neil Mapes (1) Josephine Job (1) Tony Jackson (1)
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