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The demanding legacy donor

The demanding legacy donor
Analysis

The demanding legacy donor

Fundraising | Gill Cannon | 7 May 2010

Legacy donors have traditionally been the easiest donors to deal with, giving the money, as they do, after they die. But Gill Cannon says that Sue Ryder Care has come across a new, more demanding type of legator.

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This article appeared in

May 2010

May 2010