Who's top dog? Fundraising's 50 Most Influential 2013

Who's top dog? Fundraising's 50 Most Influential 2013

Who's top dog? Fundraising's 50 Most Influential 2013

Fundraising | 1 Jul 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

He’s done it again. After a few years of a rotation of names in the number one position, the British Red Cross director of fundraising is considered – by a margin – to be the most influential person in fundraising for a second consecutive year.

But while Mark Astarita has been returned to pole position, there are changes afoot in the Most Influential in 2013. This year sees a charge of the director-of-fundraising brigade. In 2010, just one director of fundraising made it into the top ten of the Most Influential. In 2011 that climbed to two, in 2012 to three and this year half of the top ten are directors of fundraising – and of these charities both mega and (relatively) mini are represented. Indeed, three of the top five-placed Influencers are directors of fundraising.

This year had 19 new names (some of which have appeared in 2011 or earlier), but there remains an unshakable element who have appeared in the pages of this poll since its inception. The ‘guru’ element, if you will. But while a new breed of generally younger in-charity fundraisers have started to take a hold on this poll, there has not been quite the same influx of fresh blood from the consultant world – excepting, the repeat appearance of Open Fundraising’s Paul de Gregorio in 11th place. Could this be a longer-term shift in the 50 Most Influential? We shall have to wait until next year’s poll to see.

In total, the poll includes 22 people primarily employed directly by a charity, 15 consultants or others working ina commercial organisations, six people working in umbrella organisations, five members of the media or academia and one lonely politician: Nick Hurd rates a mention in 41st place.

And what about that other kind of balance? Women are doing better and better each year. This year there are 19 women and 30 men listed, compared with 16 women and 32 men in 2012 (the donor and the beneficiary have yet to have genders assigned to them). So it’s good news for female representation, however the list is – bar one person – entirely white.

How it works

Fundraising opened the online poll to readers in late April and ran it for six weeks. We had nearly 300 voters – a record – with 348 names put forward. To tally the positions, Fundraising assigned descending values for the places given (a name in first place was assigned ten points, second place was given nine points and so on) and on the basis of total scores we developed this list.  

(Click on any of the faces below to start a slideshow of the top 25 and scroll down for the rest of this year's most influential)


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26. Tenika Ah Wan, director, Level 10 Training and Consulting

27. Alan Gosschalk (10), director of fundraising, Scope

28. Shivonne Graham (9), director of fundraising and marketing, Women for Women International

29. Neil Griffiths (47), managing director, Arts Emergency

30. Howard Lake (22) publisher, UK Fundraising

31. Rachel Collinson (-), director of knowledge sharing and innovation, Engaging Networks

32. Peter O’Hara (-), managing director, Workplace Giving UK

33. Celina Ribeiro (24), editor, Fundraising magazine

34. Paul Marvell (-), director of professional development and membership, Institute of Fundraising

35. The Donor (17),

36. Alistair McLean (31), chief executive, Fundraising Standards Board

37. Stephen George (30), director of fundraising, Maggie’s Cancer Centres

38. Mark Phillips (14), managing director, Bluefrog

39. Peter Maple (-), course director of charity fundraising programme,  London South Bank University

40. Dan Pallotta (-), author

41. Nick Hurd MP (39), minister for Civil Society

42. Alan Clayton (16), co-founder, Clayton Burnett

43. Dr Beth Breeze (-), researcher, University of Kent

44. Jane Banks (-), payroll giving manager, British Heart Foundation and chair, Institute of Fundraising Payroll Giving SIG

45. Dr Claire Routley (-), head of legacy giving, Bible Society, and chair Institute of Fundraising Legacies and In Memoriam giving SIG

46. Giles Pegram (-), independent consultant

47. Joe Jenkins (-), director of fundraising, Friends of the Earth

48. Tim Longfoot (28), managing director, Open Fundraising

49. Lucy Gower (21), trainer and consultant

50. Paul Stein (-) director of fundraising, World Jewish Relief


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