10 Mar 2014
The damage to fundraising caused by the Daily Telegraph's stories on charity salaries was highlighted yesterday by Martyn Lewis, chair of NCVO, who said five British Red Cross donors withdrew their standing orders as a result.
Legacy marketing has come a long way, but much more improvement is needed before charities communicate effectively with donors on this often sensitive issue.
The Big Issue's John Bird and Unltd's Michael Norton are among several people who have been recruited to help with the production of a new television programme that is to follow the progress of 20 young campaigners on their quest to change the world.
Impact marketing is one of those things. Everyone knows they should be doing it, but few know how. NCVO's Jake Eliot provides eight straightforward steps to developing an impact marketing strategy.
I'm in the process of leaving Australia, my home for the past nine years, as I'm off to live in London for the foreseeable future.Whilst tidying up my life over here I've contacted some of my favourite Australian organizations to whom I've been a regular monthly giver over a long period of time to ask them to stop my direct debit payments.
The NCVO pay panel addresses a problem that doesn't exist -- setting up a straw man to beat to a pulp -- and has by its mere existence made it seem that a deep, dark scandal is brewing within the charitable sector. It would have been far better to greet phony media muck-raking with the scornful silence it deserved. Thanks for nothing, folks.
Land's End to John O'Groats is a well-worn route for the charity fundraiser, having witnessed various journeys in recent centuries by runners, walkers, motorists, public transport enthusiasts and even skateboarders.
Tories call for automatic gift aid system as charities miss out on £100m The charity sector has missed out on more than £100m since the changes to the gift aid system were introduced in 2000, according to Greg Clark, shadow minister for the cabinet office.
Nothing drives me madder than meeting someone who spends every breathing moment talking about their favourite subject: them. Their favorite type of curry, their views on what’s right and wrong with the world and even their two bob’s worth on Cristiano Ronaldo’s possible transfer. Sometimes the only solution is to excuse ourselves to visit the bathroom in the midst of them gabbling about their son’s upcoming football match.
Why are universities so good at major gift fundraising, and why are charities so good at direct marketing? Back in 2006 I chaired a conference for the Institute of Fundraising which attempted to bring together the best from three different fundraising markets: the conventional charity sector, the arts and higher education.