29 Oct 2013
Recruiting donors can be expensive so you need to ensure that once you've got them, you can keep them. Some of the sector's most experienced fundraisers share their views on how to do this effectively.
Charities are not making it easy for supporters to go their website and find out how leave a gift in their will. Many are even failing to respond to a simple request for more information by post. Bluefrog's Hugh Stockill gives his tips on how legacy fundraisers can up their game.
A new scheme from youth volunteering charity v means young people can access grants to set up their own community projects.
Asking a regular giver for an upgrade too soon can damage their relationship with your charity and even result in a cancelled donation. Whitewater's Mark Cook explains how to get givers to start giving more.
My understanding from what is being reported in the sector media is that potential donors won't even KNOW they are potential donors under this mad policy. I am urging all of my colleagues nationally as well as here in the Salisbury charitable community to send letters to their MEPs immediately.
Newsletters are a great way to strengthen relationships with donors, says Tom Ahern.
Raffles are a massive income opportunity that many charities are not exploiting. Brightsource's Neil Henderson explains what small and medium-sized charities should focus on when they draw up a raffle strategy.