29 Oct 2013
The number of donors signed up via street fundraising in 2012/13 fell by nearly half in what the Public Fundraising Regulatory Association has admitted is “by far the worst year” for street fundraising recruitment.
A restructure at the Institute of Fundraising has seen two director-level redundancies and the creation of a new role of executive marketing director.
It's been a bad Christmas for the virtual gift. In a torrent of negative press, spurred on by a series of provocative press releases originating from within the ethical gift market itself, virtual gifts have been attacked as misleading to the public and even environmentally destructive. Can charities recover from the bruising or has the virtual gift bubble burst?
Christmas came early for some charity shops with shoppers rushing to snap up bargains in early December. The British Red Cross achieved it best ever charity shop sales in the first week of December, raising £542,000, thanks to increased investment in its 351 charity shops, including improved performance management and the introduction of a shop league table.
These enormous sums, apparent lack of process or control, the impression of pals lining each others' pockets, and dissemblance (at best) combine to look more than scandalous.
A wide range of charities were supported by Christmas appeals in the UK's national newspapers. The Independent's appeal focused on international aid, collecting for Merlin, The Welfare Association and Anti-Slavery International, as did The Times, which chose the British Red Cross.
Charities are to compete in a timed battle to create a cause-related marketing campaign next month in an effort to win the Marketing for Good Award 2007. At a daylong conference to be held in London on 28 February, six charities including The Princes Trust, RNIB and Help the Aged will work from a brief to pitch their campaign ideas to an audience of delegates from the charity and corporate marketing sector. A panel of industry experts and a vote from the floor will choose the winner.
The charity sector swept the floor at the Direct Marketing Association awards on 6 December with eight organisations winning 17 individual awards.
Charities should spend their online budget on improving their direct debit conversion rates instead of buying banner ads, fundraisers at the latest Analysis in Fundraising Special Interest Group heard.