Love me, love me not: Can relationship fundraising redeem the sector?
Analysis

Love me, love me not: Can relationship fundraising redeem the sector?

8 Feb 2016 | Stephen Cotterill

Relationship fundraising has been the darling of theorists for decades, but seemingly left on the shelf when it comes to everyday practice. Could it be the route to redemption now fundraising faces its darkest hour, asks Stephen Cotterill.

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Love me, love me not: Can relationship fundraising redeem the sector?

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