26 Nov 2014
Unicef is calling on people to record their own version of John Lennon’s ‘Imagine’ to be used in multi-lingual version of the song, and Katy Perry, Hugh Jackman and Priyanka Chopra are among those that have appeared in a video to inspire people to take part.
Many charities see the internet as a way to communicate with the youth market, but it’s not just the young and hip who are online. Older donors are valuable and ignored at your peril, says Jonathan Waddingham.
In a competitive legacy market, some charities are thinking outside the box to get at potential legators. NSPCC turned to pay-per-click advertising on Facebook for a legacy campaign, and beat forecasts by 300 per cent.
Unicef UK is set to launch an integrated five-year advertising campaign next Monday to raise £55m for children worldwide. The ‘Put it Right’ campaign, which will begin next Monday, 8 February, will be rolled out in three phases across TV, print, digital and outdoor media.
Shadow charities minister Nick Hurd admitted to being “completely ignorant” of the public collection regulations included in the 2006 Charities Act which have yet to be given force.
It is incredibly important that charities raise larger concerns about broader issues, rather than only focusing on the immediate situation.
A Conservative government would focus on increasing giving rates, rather than gift aid reform, to boost voluntary income to charities, the shadow charities minister said yesterday.
The sector's fears about the impact of the abolition of cheques has reached parliament, with the government expressing “concern” over the plans.
Many voluntary adoption agencies are worried they will have to close down as a new report reveals that a fractured relationship with local authorities is resulting in fewer contracts and fewer children being placed in adopted families.