2014 London Marathon on track to beat the £53m raised last year

2014 London Marathon on track to beat the £53m raised last year

18 Apr 2014 | Jenna Pudelek

The 2014 London Marathon is on track to raise more than £53m for good causes and break the Guinness World Record for the most charity fundraising at a single annual event for the eighth year running.


2014 London Marathon on track to beat the £53m raised last year

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New CRUK TV campaign features real cancer patients

Cancer Research UK is to launch a TV ad campaign featuring genuine patients and survivors of cancer for the first time. The 'Bad day' campaign (pictured) features 38 actual cancer sufferers and highlights both their day-to-day struggle and the positive progress made by the organisation. It will launch on Sunday 12 July and air for seven weeks. It will be supported by a new website www.thousandsbeatcancer.org, as well as radio coverage.

Mocha-choca-latte philanthropy

Starbucks' Inspired* partnership with the Prince's Trust is the latest in a long list of warnings to charities about the dangers of 'ethical' business.

IFC to concentrate on recession and digital

Fundraising through a recession will be a key focus of the International Fundraising Convention later this year. In response to the global economic downturn, convention organisers have devoted a significant proportion of their programme to the recession.

Direct mailing admits corporate donation drop, smashes target

Crisis' direct mail campaign telling donors that a drop in corporate donations left the charity with a funding black hole has brought in revenue one and a half times the target. Homelessness charity Crisis sent a scheduled mailing out in April telling 50,000 donors that a drop in corporate donations had left the charity in a precarious financial position.

Spot on Lucy, if a charity doesn't have a clear ambition, its absence will infect every fundraising ask they make. And that's daft.

» What would your charity do with a social fundraising windfall?

FRSB looks at judging non-members too

The FRSB is considering changing its constitution to allow it to address complaints about fundraising carried out by charities and agencies that are not FRSB members. Alistair McLean (pictured), chief executive of the self-regulatory body, confirmed to Charity News Alert that the board discussed the possibility at its meeting last week.

Face-to-face attrition rates soar

Donors recruited by face-to-face fundraising are dropping off at higher rates than in the recent past, according to the latest figures. 

Charities Aid Foundation system change leaves charities hanging

Changes to the way Charities Aid Foundation processes direct debits has left charities without information about their direct debit donors and prompted at least one charity customer to leave the organisation.  

CAF Britain's Kindest Kid loses cancer battle

Liam Fairhurst, the first winner of Charities Aid Foundation and Five News’ Britain’s Kindest Kid competition, has lost his battle with cancer aged 14.

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