7 Jul 2015
The Advertising Standards Authority has rejected a complaint that Plan UK’s “anti-child marriage” TV advert misled audiences and has said it will take no further action.
Charities must be prepared to be open not just about costs, but about what they have achieved, argues Tris Lumley.
In a profession charged with raising money, it is no wonder that fundraisers have often overlooked volunteers, concerned as they are with giving away their time. But Celina Ribeiro finds some charities are starting to realise these supporters have a lot more to give.
Partnering with a large retailer is a sure fire way for charities to raise income. But why not reach for the sky? Cancer Research UK’s partnership with Morrisons supermarket chain raised more than double it’s target. celina ribeiro talks to Tracy Kehoe, senior manager at Cancer Research.
The move to longer term funding is great; this is one of the biggest complaints we get from the young people that we work with; they often ask "why is it that as soon as they get a project/activity that we like and benefit from, it gets taken away."
Trust is a key component of donors’ giving decisions and yet while the sector is awash with confidence-building initiatives, trust remains in the shadows. Professor Adrian Sargeant explains how fundraisers can build trust, and why they need to start doing it properly.
Jonathon Grapsas is preparing for next week's Institute of Fundraising National Convention, where fundraisers might be challenged about incentive-led direct marketing and - his old favourite - data.
16 Sep 2015
8 Oct 2015
19 Nov 2015
11 Feb 2016