Opt-in will cost tens of millions, says Cancer Research UK fundraising director
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Opt-in will cost tens of millions, says Cancer Research UK fundraising director 4

9 May 2016 | David Ainsworth

Cancer Research UK will lose tens of millions of pounds as a result of its decision to only contact donors who have opted in to communications, but it is still the right thing to do, the charity’s director of fundraising Ed Aspel has said.

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Opt-in will cost tens of millions, says Cancer Research UK fundraising director

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