DMA white paper calls on charities to recognise that 'donors are most important people in charity'

DMA white paper calls on charities to recognise that 'donors are most important people in charity' 6

20 Jul 2016 | Hugh Radojev

The Direct Marketing Association has today published a white paper setting out the recommendations of its fundraising taskforce, which says fundraisers must recognise the primacy of donors in "the charity process".


DMA white paper calls on charities to recognise that 'donors are most important people in charity'

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Two-thirds of all complaints to FRSB last year generated by 15 charities

Nearly two-thirds of all complaints made to FRSB members were generated by just 15 charities, according to the Fundraising Regulator’s most recent annual complaints report.

Opt-in won't cost as much as suggested, says CRUK fundraising director

Opt-in only fundraising is not as detrimental to a charity’s bottom line as had been feared, the executive director of fundraising and marketing at Cancer Research UK has said.

Professor Stephen Lee

The Institute of Fundraising should investigate and possibly revoke the membership of large charities including the British Red Cross, Macmillan Cancer Support and NSPCC, a former IoF chief executive told the organisation's AGM.

Scotland the brave: self-regulation trumps independent regulation north of the border

Scotland’s decision to essentially go it alone on fundraising self-regulation is hardly surprising. The bigger question is what the decision is going to mean for the rest of the UK and large, cross-border charities, writes Hugh Radojev.

The challenge isn't with telephone fundraising, direct mail or 'chugging' per se. The challenge is treating donors as people worthy of respect.

» It's time to cut telephone fundraisers some slack

People in the sector probably didn’t want me to make my points, but they ‘resonated with the public’ says Grade

Lord Grade has said that while his recent comments about fundraising may not have pleased people in the sector, he believes they “resonated very well with the donor and the consumer public”.

 #GivingTuesday launches 2016 campaign with new branding and toolkit

#GivingTuesday, the annual day of giving, has launched with new branding and a new set of resources to help charities take advantage of it.

Final thoughts from the IoF Fundraising Convention 2016

As the IoF annual convention draws to a close, Fundraising Magazine looks at what else it has learned in the past couple of days.

Beyond fundraising: Are you focusing on collections or connections?

Margaret Battistelli Gardner explains why it’s important for charities to really connect with supporters.

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