Charities aiming for mediocrity
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Charities aiming for mediocrity 1

16 Apr 2014 | Tobin Aldrich

Too many charities use the economy as an excuse for not growing income. Tobin Aldrich wonders if they lack ambition.

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Charities aiming for mediocrity

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Why 'I wish I had breast cancer' was necessary

Last month Pancreatic Cancer Action caused a stir with a campaign which featured patients wishing they had other types of cancer. Chief executive Ali Stunt explains why the campaign was necessary.

How 'I wish I had breast cancer' could have gone further

The 'I wish I had breast cancer' campaign might be controversial, but it should have also been comprehensive, says Celina Ribeiro. 

Bus stops that read your face? Plan UK takes a risk

Plan UK is trailblazing facial recognition in a new bus stop advert for its 'Because I’m a Girl' campaign. Celina Ribeiro applauds a charity on the bleeding edge.

Charities not biting News of the World ads makes me happy

While there are definite reasons why charities should take up the free News of the World advertising offer, Celina Ribeiro is - for now - pleased that so many have not.

Unfortunately the British public as a whole doesn't give two hoots about charities raising money effectively, they just don't want to have their preconceptions challenged.

» Face-to-face: the next act

Running costs as you've never seen them before

Chester Mojay-Sinclare set up charity comparison site Alive and Giving last year. After Oxfam partnered with PayPal last week to offer "100 per cent" of donations to the cause, he wonders if the action is sending the right message for the sector.

Is the MG Association's ad the oddest charity poster you have ever seen?

The cryptic 'Give Us A Smile' poster campaign by the MG Association offers a lesson to all charities: make clear what you're advertising or deal with a confused public, says David Burrows.

Rivalry in advertising will help no charities

New codes of practice relating to advertising mean that charities could soon be running campaigns comparing ourselves favourably against direct competitors, but the sector deserves more than cheap shots.

Beware the fervour of your devoted fans

Australia's most beloved spread turned to its fans in a textbook case of online democracy to create a name for a new product. The spectacular failure of the experiment is a warning to all those who put too much faith in the genius of crowds.

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Celina Ribeiro (94) Niki May Young (36) Jonathon Grapsas (30) Michael Naidu (23) Adrian Beney (20) Andrew Scadding (20) Andrew Chaggar (17) Kirsty Weakley (17) Vibeka Mair (15) Jonathan Waddingham (15)
Suzie Who (15) David Philpott (14) Tania Mason (11) Robert Ashton (11) Daniel Fletcher (9) David Burrows (8) Alistair McLean (7) Gareth Jones (6) Beth Yorath (6) Reuben Turner (5) Rowena Lewis (5) Tobin Aldrich (5) Mark Astarita (4) Tony Elischer (4) Stephen Pidgeon (4) Tod Norman (4) Ian Clark (4) Leon Ward (4) Lucy Caldicott (3) Alan Gosschalk (3) Richard Radcliffe (3) Joe Saxton (3) Pauline Broomhead (3) Jeremy Swain (3) Gordon Hunter (3) Ingrid Marson (3) Lisa Clavering (3) Adam Rothwell (2) Beth Breeze (2) Matthew Bowcock (2) Tris Lumley (2) John Tate (2) Garreth Spillane (2) Liz Tait (2) Chester Mojay-Sinclare (2) Allan Freeman (2) Claire Routley (2) Lindsay Boswell (1) Victoria Cook (1) David Davison (1) Bill Lewis (1) Giles Pegram (1) Jo Swinhoe (1) Derek Humphries (1) Alan Clayton (1) Cathy Pharoah (1) Stephen George (1) Gordon Michie (1) Chris Ingram (1) Martin Farrell (1) Morag Fleming (1) Matt Goody (1) Ian MacQuillin (1) Jackie Mendoza (1) Max Du Bois (1) Alan Hawkes (1) Ken Burnett (1) Ian Allsop (1) Martin Brookes (1) Tesse Akpeki (1) Anne Moynihan (1) Sara Llewellin (1) Rupert Tappin (1) Julia Unwin (1) Jessica Sklair (1) Scott Gray (1) Stephen Hammersley (1) Keith Collins (1) Peter O'Hara (1) Debbie Attwood (1) Joanna Motion (1) Paul Marvell (1) Amanda McLean (1) Jason Suckley (1) Paul Amadi (1) Imogen Ward (1) June O'Sullivan (1) Kath Abrahams (1) Peter Lewis (1) Dan Corry (1) Douglas Rouse (1) Belinda Pratten (1) Jonathan Last (1) Jenni Cahill (1) Paul Emery (1) Marcelle Speller (1) Nick Aldridge (1) Philip Spedding (1) Tom Latchford (1) Sir David Varney (1) Liam Barrington-Bush (1) Jeff Brooks (1) Vicki Prout (1) Dawn Austwick (1) Dan Thompson (1) Steven George-Hilley (1) Emma-Lynn Houghton (1) Peter Horah (1) Neelam Makhijani (1) George Matafonov (1) Marcus Missen (1) Denise Lillya (1) Ali Stunt (1) Robin Fisk (1)
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