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Niki May Young ponders the importance of being able to ask the silly questions.
I have a question…don't laugh
Plan UK is trailblazing facial recognition in a new bus stop advert for its 'Because I’m a Girl' campaign. Celina Ribeiro applauds a charity on the bleeding edge.
While there are definite reasons why charities should take up the free News of the World advertising offer, Celina Ribeiro is - for now - pleased that so many have not.
Chester Mojay-Sinclare set up charity comparison site Alive and Giving last year. After Oxfam partnered with PayPal last week to offer "100 per cent" of donations to the cause, he wonders if the action is sending the right message for the sector.
The cryptic 'Give Us A Smile' poster campaign by the MG Association offers a lesson to all charities: make clear what you're advertising or deal with a confused public, says David Burrows.
New codes of practice relating to advertising mean that charities could soon be running campaigns comparing ourselves favourably against direct competitors, but the sector deserves more than cheap shots.
Australia's most beloved spread turned to its fans in a textbook case of online democracy to create a name for a new product. The spectacular failure of the experiment is a warning to all those who put too much faith in the genius of crowds.
Think about the way you're talking to your supporters, and the language you use. It makes the difference between being listened to and ignored.
Charities are always looking to recruit 'younger' donors because they think that's what they should be doing. Wrong. If I had a dollar for every time a fundraiser said to me “We are trying to recruit younger donors”, I wouldn’t be blogging here right now.
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Celina Ribeiro (80)
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23 May 2013
Niki May Young ponders the importance of being able to ask the silly questions.
20 May 2013
A shifting political atmosphere is putting power in the hands of the inexperienced, warns Robert Ashton.
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Ian Allsop muses on the unattractive political career prospects of a charities minister.
24 May 2013
Every weekend, in town and city centres up and down the country, Street Pastors are offering people care,...
23 May 2013
Niki May Young ponders the importance of being able to ask the silly questions.
20 May 2013
A shifting political atmosphere is putting power in the hands of the inexperienced, warns Robert Ashton.
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