Social charity spy: Cancer Research and #wewillunite
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Social charity spy: Cancer Research and #wewillunite

23 Jan 2015

In this week’s look at charities that are making a noise on social media and helping their campaigns go viral we look at Cancer Research's #wewillunite campaign.

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Social charity spy: Cancer Research and #wewillunite

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Film of the week: The most important 'sexy' model video ever by Save the Children USA

Save the Children USA's video released this month featuring New York City models showing that poverty cannot be made sexy has attracted over 3 million views.

Film of the week: The Baby behind the Baby film by BHF

The British Heart Foundation’s latest television advert, which uses footage from an ultrasound of a baby who may inherit a faulty gene that can cause heart problems, premiered on TV. The charity has also produced a second film explaining more about the family involved.

Film of the week: Real Birth TV ad... What Happened Next? By Save the Children

Save the Children UK has followed up its controversial First Day advert by visiting  the mother and baby who featured one year on.

Why 'I wish I had breast cancer' was necessary

Last month Pancreatic Cancer Action caused a stir with a campaign which featured patients wishing they had other types of cancer. Chief executive Ali Stunt explains why the campaign was necessary.

Unfortunately the British public as a whole doesn't give two hoots about charities raising money effectively, they just don't want to have their preconceptions challenged.

» Face-to-face: the next act

How 'I wish I had breast cancer' could have gone further

The 'I wish I had breast cancer' campaign might be controversial, but it should have also been comprehensive, says Celina Ribeiro. 

Bus stops that read your face? Plan UK takes a risk

Plan UK is trailblazing facial recognition in a new bus stop advert for its 'Because I’m a Girl' campaign. Celina Ribeiro applauds a charity on the bleeding edge.

Charities not biting News of the World ads makes me happy

While there are definite reasons why charities should take up the free News of the World advertising offer, Celina Ribeiro is - for now - pleased that so many have not.

Running costs as you've never seen them before

Chester Mojay-Sinclare set up charity comparison site Alive and Giving last year. After Oxfam partnered with PayPal last week to offer "100 per cent" of donations to the cause, he wonders if the action is sending the right message for the sector.

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