Responsibility for good practice lies with trustees, not with fundraising professionals
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Responsibility for good practice lies with trustees, not with fundraising professionals

30 Jun 2015 | Rodney Buse

Isn't it the role of trustees to be the guardian of values, asks Rodney Buse, chair of the commission which established the Fundraising Standards Board.

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Responsibility for good practice lies with trustees, not with fundraising professionals

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'Frugging' undermines genuine research and harms the sector

Is frugging the new chugging? Jane Frost rails against the practice of fundraising under the guise of research.

Do awareness weeks work?

While awareness weeks in the voluntary sector might seem somewhat 'old fashioned', a flexible PR approach can still ensure their effectiveness, explains Macmillan's head of media Emma Guise of Macmillan.

Six steps to successful charity partnerships

This Responsible Business Week, Simon Phillips, director of fundraising at Macmillan Cancer Support, shares his views on why charity partnerships need to focus on much more than just cash in order to deliver real benefits for both parties.

Film of the week: The most important 'sexy' model video ever by Save the Children USA

Save the Children USA's video released this month featuring New York City models showing that poverty cannot be made sexy has attracted over 3 million views.

The challenge isn't with telephone fundraising, direct mail or 'chugging' per se. The challenge is treating donors as people worthy of respect.

» It's time to cut telephone fundraisers some slack

Film of the week: The Baby behind the Baby film by BHF

The British Heart Foundation’s latest television advert, which uses footage from an ultrasound of a baby who may inherit a faulty gene that can cause heart problems, premiered on TV. The charity has also produced a second film explaining more about the family involved.

Film of the week: Real Birth TV ad... What Happened Next? By Save the Children

Save the Children UK has followed up its controversial First Day advert by visiting  the mother and baby who featured one year on.

Why 'I wish I had breast cancer' was necessary

Last month Pancreatic Cancer Action caused a stir with a campaign which featured patients wishing they had other types of cancer. Chief executive Ali Stunt explains why the campaign was necessary.

How 'I wish I had breast cancer' could have gone further

The 'I wish I had breast cancer' campaign might be controversial, but it should have also been comprehensive, says Celina Ribeiro. 

Displaying 1 to 8 (of 43) | next | last »

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