Top tweets from Fundraising Live 2016
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Top tweets from Fundraising Live 2016

12 Feb 2016

Civil Society Media's annual fundraising conference, Fundraising Live, took place yesterday. The discussions continued on social media throughout the day.

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Top tweets from Fundraising Live 2016

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Driving income growth through a charity's brand

Hope and Homes for Children intends to increase income from £7m to £30m a year by 2022. Boris Pomroy says its brand will be the primary engine for growth.

'Frugging' undermines genuine research and harms the sector

Is frugging the new chugging? Jane Frost rails against the practice of fundraising under the guise of research.

Do awareness weeks work?

While awareness weeks in the voluntary sector might seem somewhat 'old fashioned', a flexible PR approach can still ensure their effectiveness, explains Macmillan's head of media Emma Guise of Macmillan.

Six steps to successful charity partnerships

This Responsible Business Week, Simon Phillips, director of fundraising at Macmillan Cancer Support, shares his views on why charity partnerships need to focus on much more than just cash in order to deliver real benefits for both parties.

I am not against more effective regulation but the driver for this regulation must be based on sounder footings than just to appease the media because the media will be back with negative stories regardless.

» The Times story today is scraping the bottom of the barrel, but we still can’t ignore it

Film of the week: The most important 'sexy' model video ever by Save the Children USA

Save the Children USA's video released this month featuring New York City models showing that poverty cannot be made sexy has attracted over 3 million views.

Film of the week: The Baby behind the Baby film by BHF

The British Heart Foundation’s latest television advert, which uses footage from an ultrasound of a baby who may inherit a faulty gene that can cause heart problems, premiered on TV. The charity has also produced a second film explaining more about the family involved.

Film of the week: Real Birth TV ad... What Happened Next? By Save the Children

Save the Children UK has followed up its controversial First Day advert by visiting  the mother and baby who featured one year on.

Why 'I wish I had breast cancer' was necessary

Last month Pancreatic Cancer Action caused a stir with a campaign which featured patients wishing they had other types of cancer. Chief executive Ali Stunt explains why the campaign was necessary.

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