Beyond fundraising: Are you focusing on collections or connections?
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Beyond fundraising: Are you focusing on collections or connections? 1

21 Jul 2016

Margaret Battistelli Gardner explains why it’s important for charities to really connect with supporters.

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Beyond fundraising: Are you focusing on collections or connections?

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Natasha Roe

For her dissertation for the Charity MSc in Marketing and Fundraising at Cass Business School, Natasha Roe examined whether branding can benefit small charities as well as big ones.


The ten principles of donor engagement

Donor retention and development has never been so important... or possible. Tobin Aldrich outlines the key elements to a proper engagement strategy.

Donors want to be told the truth, not 'marketing twaddle'

Supporters care that you understand their life experiences, not that you’re ‘creative’, says Karin Weatherup.

Driving income growth through a charity's brand

Hope and Homes for Children intends to increase income from £7m to £30m a year by 2022. Boris Pomroy says its brand will be the primary engine for growth.

I am not against more effective regulation but the driver for this regulation must be based on sounder footings than just to appease the media because the media will be back with negative stories regardless.

» The Times story today is scraping the bottom of the barrel, but we still can’t ignore it

'Frugging' undermines genuine research and harms the sector

Is frugging the new chugging? Jane Frost rails against the practice of fundraising under the guise of research.

Do awareness weeks work?

While awareness weeks in the voluntary sector might seem somewhat 'old fashioned', a flexible PR approach can still ensure their effectiveness, explains Macmillan's head of media Emma Guise of Macmillan.

Six steps to successful charity partnerships

This Responsible Business Week, Simon Phillips, director of fundraising at Macmillan Cancer Support, shares his views on why charity partnerships need to focus on much more than just cash in order to deliver real benefits for both parties.

Film of the week: The most important 'sexy' model video ever by Save the Children USA

Save the Children USA's video released this month featuring New York City models showing that poverty cannot be made sexy has attracted over 3 million views.

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