Why I didn’t accept an ice bucket challenge
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Why I didn’t accept an ice bucket challenge 1

1 Sep 2014 | Kirsty Weakley

With one survey out last week indicating that more than half of the people taking part in the #icebucketchallenge did not go on to donate, Kirsty Weakley asks whether it's time for charities to cool their enthusiasm for the craze.

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Why I didn’t accept an ice bucket challenge

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Making the connection – it's time to break down barriers and collaborate

You can't change the world single-handedly. So why are departments and charities set up to work to their own goals to the exclusion of each other? It's time for change, says Joe Jenkins.

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As the Tour de France began speeding through the country this weekend, Alice Sharman looked at five charities which embrace the nation's love of cycling as part of their fundraising campaigns.

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Film of the week: The most important 'sexy' model video ever by Save the Children USA

Save the Children USA's video released this month featuring New York City models showing that poverty cannot be made sexy has attracted over 3 million views.

Unfortunately the British public as a whole doesn't give two hoots about charities raising money effectively, they just don't want to have their preconceptions challenged.

» Face-to-face: the next act

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The British Heart Foundation’s latest television advert, which uses footage from an ultrasound of a baby who may inherit a faulty gene that can cause heart problems, premiered on TV. The charity has also produced a second film explaining more about the family involved.

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Image credit: Amancay Maahs

Fundraisers might not have magic wands, but there are things they can do to work wonders on their charity’s performance, says Liz Tait.

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Fundraising is more than the sum of its parts, but sometimes bringing many parts together can be a good thing, says Celina Ribeiro.

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