Beyond fundraising: Are you focusing on collections or connections?
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Beyond fundraising: Are you focusing on collections or connections? 1

21 Jul 2016

Margaret Battistelli Gardner explains why it’s important for charities to really connect with supporters.

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Beyond fundraising: Are you focusing on collections or connections?

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Seven things charities should learn from #GivingTuesday

Black Friday faltered in the shops, but #GivingTuesday, its philanthropic alter ego, went from strength to strength last week. Ben Russell of the Charities Aid Foundation examines why.

#GE2015 – Charities’ election campaigns

Whatever the result following Thursday’s General Election, some charities have ensured that they have continued to campaign for the matters that most impact their beneficiaries and make their voices heard. We have put together some highlights of these campaigns.

How to choose the right language when speaking to supporters

Charities must be extremely careful to use the correct language when speaking with supporters, says James Appleton, project manager at Pilotlight.

Stephen Cotterill

Last month the Advertising Standards Authority published figures regarding 2014’s TV ad complaints, Stephen Cotterill asks whether the ASA is truly reflective of public opinion.

The challenge isn't with telephone fundraising, direct mail or 'chugging' per se. The challenge is treating donors as people worthy of respect.

» It's time to cut telephone fundraisers some slack

Five lessons for fundraisers from NSPCC and Oxfam

Paul Farthing, director of fundraising at NSPCC, and Tim Hunter, director of fundraising at Oxfam, explained their five lessons for fundraisers to delegates at Fundraising Live last week. Alice Sharman takes a look at what these were.

Stephen Cotterill

Is the sector too risk-averse for brave new ideas? It has been 20 years since the last game-changer in fundraising. But there are positive signs and the next big thing might be just around the corner, says Stephen Cotterill.

Social charity spy: Guide Dogs’ Pavement Parking campaign

In our first round-up of charities making the most of social media to help their campaigns go viral we highlight Guide Dogs’ Pavement Parking campaign, a hashtag from Forget Me Not Children’s Hospital and a film from Save the Children.

Lucy Caldicott, director of fundraising at Clic Sargent

Charities must reacquaint themselves with the big ambitious goals they were set up to achieve, says Lucy Caldicott, because just doing a little bit more of the same doesn’t cut it.

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