What can small charities get from legacy fundraising?
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What can small charities get from legacy fundraising?

14 Jun 2016
Tags: Legacies

To mark Small Charity Week Chris Millward, chief executive of the Institute of Legacy Management, discusses the legacy programmes in small organisations.

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What can small charities get from legacy fundraising?

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Seven things charities should learn from #GivingTuesday

Black Friday faltered in the shops, but #GivingTuesday, its philanthropic alter ego, went from strength to strength last week. Ben Russell of the Charities Aid Foundation examines why.

#GE2015 – Charities’ election campaigns

Whatever the result following Thursday’s General Election, some charities have ensured that they have continued to campaign for the matters that most impact their beneficiaries and make their voices heard. We have put together some highlights of these campaigns.

How to choose the right language when speaking to supporters

Charities must be extremely careful to use the correct language when speaking with supporters, says James Appleton, project manager at Pilotlight.

Stephen Cotterill

Last month the Advertising Standards Authority published figures regarding 2014’s TV ad complaints, Stephen Cotterill asks whether the ASA is truly reflective of public opinion.

Spot on Lucy, if a charity doesn't have a clear ambition, its absence will infect every fundraising ask they make. And that's daft.

» What would your charity do with a social fundraising windfall?

Five lessons for fundraisers from NSPCC and Oxfam

Paul Farthing, director of fundraising at NSPCC, and Tim Hunter, director of fundraising at Oxfam, explained their five lessons for fundraisers to delegates at Fundraising Live last week. Alice Sharman takes a look at what these were.

Stephen Cotterill

Is the sector too risk-averse for brave new ideas? It has been 20 years since the last game-changer in fundraising. But there are positive signs and the next big thing might be just around the corner, says Stephen Cotterill.

Social charity spy: Guide Dogs’ Pavement Parking campaign

In our first round-up of charities making the most of social media to help their campaigns go viral we highlight Guide Dogs’ Pavement Parking campaign, a hashtag from Forget Me Not Children’s Hospital and a film from Save the Children.

Lucy Caldicott, director of fundraising at Clic Sargent

Charities must reacquaint themselves with the big ambitious goals they were set up to achieve, says Lucy Caldicott, because just doing a little bit more of the same doesn’t cut it.

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