The problems with ROI and the need for new rules
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The problems with ROI and the need for new rules

30 Sep 2014 | Jenna Pudelek

Are you having tough conversations with colleagues in finance to secure investment in fundraising? Or has finance already won and you’re putting short-term targets over long-term strategy? By Jenna Pudelek.  

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The problems with ROI and the need for new rules

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More transparency is needed about how fundraising companies work with charities

Things got heated this summer as fundraisers rallied to defend telephone fundraising, but when things cool down will there be a joint effort to explain the technique to supporters? Jenna Pudelek ponders.

Making the connection – it's time to break down barriers and collaborate

You can't change the world single-handedly. So why are departments and charities set up to work to their own goals to the exclusion of each other? It's time for change, says Joe Jenkins.

Five charities using pedal power for fundraising

As the Tour de France began speeding through the country this weekend, Alice Sharman looked at five charities which embrace the nation's love of cycling as part of their fundraising campaigns.

Charities need to embrace risk

Taking on board a sensible amount of risk is not a crazy thing, says Alberto Lidji.

Spot on Lucy, if a charity doesn't have a clear ambition, its absence will infect every fundraising ask they make. And that's daft.

» What would your charity do with a social fundraising windfall?

Film of the week: The most important 'sexy' model video ever by Save the Children USA

Save the Children USA's video released this month featuring New York City models showing that poverty cannot be made sexy has attracted over 3 million views.

Film of the week: The Baby behind the Baby film by BHF

The British Heart Foundation’s latest television advert, which uses footage from an ultrasound of a baby who may inherit a faulty gene that can cause heart problems, premiered on TV. The charity has also produced a second film explaining more about the family involved.

Film of the week: Fuck The Poor? By the Pilion Trust

The Pilion Trust filmed a social experiment comparing the public’s reaction to the statements “fuck the poor” and “help the poor” for its latest fundraising campaign.

Image credit: Amancay Maahs

Fundraisers might not have magic wands, but there are things they can do to work wonders on their charity’s performance, says Liz Tait.

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