Charities aiming for mediocrity
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Charities aiming for mediocrity 1

16 Apr 2014 | Tobin Aldrich

Too many charities use the economy as an excuse for not growing income. Tobin Aldrich wonders if they lack ambition.

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Charities aiming for mediocrity

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Film of the week: Fuck The Poor? By the Pilion Trust

The Pilion Trust filmed a social experiment comparing the public’s reaction to the statements “fuck the poor” and “help the poor” for its latest fundraising campaign.

Image credit: Amancay Maahs

Fundraisers might not have magic wands, but there are things they can do to work wonders on their charity’s performance, says Liz Tait.

Donors love to see charities collaborate

Fundraising is more than the sum of its parts, but sometimes bringing many parts together can be a good thing, says Celina Ribeiro.

Film of the week: Cruelty Beyond Words by Peta

Peta’s latest campaign uses just animated icons, 'emojis', to explain animal cruelty in a bid to reach a younger audience.

Few charities start claiming gift aid as soon as they are founded. To get 3 unblemished years, a charity has to have been going for at least 4 years, so why not make it easier all round and say that GASDS is available only to charities that have been running for 5 years and have not been convicted/penalised for fraud ?

» Gift aid small donation scheme is no gift for small charities

Film of the week: St Pancras International #danceforsurvival flash mob by Pancreatic Cancer Action

Pancreatic Cancer Action sought to raise awareness of the disease with an impromptu flash mob at St Pancras Station.

Why 'I wish I had breast cancer' was necessary

Last month Pancreatic Cancer Action caused a stir with a campaign which featured patients wishing they had other types of cancer. Chief executive Ali Stunt explains why the campaign was necessary.

How seven charities marked International Women’s Day 2014

To celebrate International Women’s Day on Saturday 8 March 2014 more than 400 events took place around the UK, with this year’s theme being ‘inspiring change’. Kirsty Weakley takes a look at how some charities decided to mark the day.

Film of the week: Bring Me Sunshine by Solar Aid

Solar Aid has teamed up the swing band the Jive Aces on a video for the band’s version of the song that was made famous by Morecambe and Wise, as part of Solar Aid’s Bring Me Sunshine campaign.

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