Do awareness weeks work?
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Do awareness weeks work? 1

28 May 2015

While awareness weeks in the voluntary sector might seem somewhat 'old fashioned', a flexible PR approach can still ensure their effectiveness, explains Macmillan's head of media Emma Guise of Macmillan.

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Do awareness weeks work?

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Social Charity Spy: Save the Children uses #KentEarthquake to remind people about Nepal

This week Save the Children has brought Nepal's struggle back to everyone's attention using #KentEarthquake, while Friends of the Earth shows off its Bee Cause and Clic Sargent hosts Wig Wednesday.

Five things we learned about crowdfunding

Last week we convened a panel of crowdfunding experts to discuss this growing phenomenon. Stephen Cotterill, editor of Fundraising Magazine, reports on some of the highlights.

After the Olive Cooke tragedy, fundraisers must accept the need for stronger regulation

The recent death of 92-year-old Olive Cooke has thrown the spotlight on fundraisers. David Ainsworth says that more must be done by charities and regulators to assuage the public's concerns.

Social Charity Spy: More than 30,000 people have signed up to WWF’s emoji fundraising campaign

WWF has signed up more than 30,000 supporters in a week to a microdonation campaign on Twitter by using emojis featuring endangered species and the hashtag #EndangeredEmoji.

Few charities start claiming gift aid as soon as they are founded. To get 3 unblemished years, a charity has to have been going for at least 4 years, so why not make it easier all round and say that GASDS is available only to charities that have been running for 5 years and have not been convicted/penalised for fraud ?

» Gift aid small donation scheme is no gift for small charities

Volunteering and hope: an eyewitness account from Nepal

As Islamic Relief works around the clock to organise aid for earthquake-hit Nepal, Fadi Itani talks about working with volunteers on the ground.

Social Charity Spy: Dogs Trust is beach buddy ready and Save the Children’s #DenDay

Dogs Trust has responded to the 'are you beach body ready?' row, while Save the Children uses comedy to promote Den Day and Christian Aid launches the world's first interactive TV advert.

Being motivated during austerity

Staying motivated in an era of austerity can be hard, but recent events, both planned and unplanned, show the need for, and the power of, fundraising, says Stephen Cotterill.

Trust fundraisers are the unsung heroes of fundraising

Fundraising directors – ask not what your trust fundraisers can do for you, ask what you can do for your trust fundraisers, says Cassie Northam.

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