Tod Norman

Tod Norman

Tod Norman has been working as a researcher and brand planner in marketing and marketing research since 1984, including stints at research agencies, brand development agency, and advertising agencies both above and below the line.  He is a founder of Watson Phillips Norman, which provides fundraising support for a range of charities.

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The importance of listening to donor research

You might not like what you hear in donor research, but you really should listen, says Tod Norman.

Tod Norman

What is the value of a disengaged donor? It could be just as high, or higher than that of an engaged one, argues Tod Norman.

Displaying 1 to 2 (of 2)

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Lessons from Kids Company for other charities

1 Sep 2015

Andrew Hind says the dramatic collapse of Kids Company last month is a wake-up call for the whole sector.

A culture of arrogance was at the root of Kids Company’s woes

26 Aug 2015

Kids Company received enough unrestricted income that it could have built up sufficient reserves to see...

The questions we should be asking about charity finance

17 Aug 2015

Charity Finance Group chief executive Caron Bradshaw examines what the closure of Kids Company means to...

Halo Trust's governance review was 'worth every penny'

2 Sep 2015

The Halo Trust's chief executive, James Cowan, explains why the charity made payments to trustees and...

Society Diary: Ed Sheeran to work in a charity shop, talking animals, and the rambling Bubb

28 Aug 2015

Our weekly round-up of interesting and outlandish information, collected from the corners of the charity...

Trustees must always be thinking about risk

25 Aug 2015

In light of the Olive Cooke scandal and a recent court case over legacies Dorothy Dalton reminds trustees...