Tod Norman

Tod Norman

Tod Norman has been working as a researcher and brand planner in marketing and marketing research since 1984, including stints at research agencies, brand development agency, and advertising agencies both above and below the line.  He is a founder of Watson Phillips Norman, which provides fundraising support for a range of charities.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

Displaying 1 to 4 (of 4)

The importance of listening to donor research

You might not like what you hear in donor research, but you really should listen, says Tod Norman.

Tod Norman

What is the value of a disengaged donor? It could be just as high, or higher than that of an engaged one, argues Tod Norman.

Market research isn't what it used to (or could) be

The evolution of market research has not necessarily seen the strongest research genes prevail, but the rise of online research presents a new opportunity for fundraisers interested in finding out more about those they market to, says Tod Norman

The most important cog in the fundraising machine

Failing to keep aware of the needs of the most important cog in the fundraising machine can damage to the brand, warns Tod Norman.

Displaying 1 to 4 (of 4)

Directory

Search the Directory

 

The Civil Society Directory is a comprehensive and effective resource for finding organisations and people in the sector.

Celina Ribeiro (94) Niki May Young (36) Jonathon Grapsas (30) Michael Naidu (23) Kirsty Weakley (21) Adrian Beney (20) Andrew Scadding (20) Andrew Chaggar (17) Vibeka Mair (15) Jonathan Waddingham (15)
Suzie Who (15) David Philpott (14) Robert Ashton (12) Tania Mason (11) Jenna Pudelek (9) David Burrows (8) Alistair McLean (7) Leon Ward (7) Beth Yorath (6) Tobin Aldrich (6) Lucy Caldicott (5) Stephen Pidgeon (5) Reuben Turner (5) Rowena Lewis (5) Mark Astarita (4) Tony Elischer (4) Joe Saxton (4) Tod Norman (4) Ian Clark (4) David Ainsworth (4) Alan Gosschalk (3) Richard Radcliffe (3) Pauline Broomhead (3) Jeremy Swain (3) Gordon Hunter (3) Ingrid Marson (3) Lisa Clavering (3) Adam Rothwell (2) Beth Breeze (2) Matthew Bowcock (2) Cathy Pharoah (2) Ian MacQuillin (2) Tris Lumley (2) John Tate (2) Garreth Spillane (2) Liz Tait (2) Chester Mojay-Sinclare (2) Allan Freeman (2) Claire Routley (2) Alice Sharman (2) Making Good: The Future of the Voluntary Sector (2) Lindsay Boswell (1) Victoria Cook (1) David Davison (1) Bill Lewis (1) Giles Pegram (1) Jo Swinhoe (1) Derek Humphries (1) Alan Clayton (1) Stephen George (1) Andy Taylor (1) Gordon Michie (1) Chris Ingram (1) Martin Farrell (1) Morag Fleming (1) Matt Goody (1) Paul Farthing (1) Jackie Mendoza (1) Max Du Bois (1) Alan Hawkes (1) Ken Burnett (1) Ian Allsop (1) Martin Brookes (1) Tesse Akpeki (1) Anne Moynihan (1) Sara Llewellin (1) Rupert Tappin (1) Julia Unwin (1) Jessica Sklair (1) Scott Gray (1) Stephen Hammersley (1) Keith Collins (1) Joe Jenkins (1) Peter O'Hara (1) Debbie Attwood (1) Joanna Motion (1) Paul Marvell (1) Amanda McLean (1) Jason Suckley (1) Paul Amadi (1) Imogen Ward (1) June O'Sullivan (1) Kath Abrahams (1) Peter Lewis (1) Dan Corry (1) Douglas Rouse (1) Belinda Pratten (1) Jonathan Last (1) Jenni Cahill (1) Paul Emery (1) Marcelle Speller (1) Nick Aldridge (1) Philip Spedding (1) Tom Latchford (1) Sir David Varney (1) Liam Barrington-Bush (1) Lucy Gower (1) Jeff Brooks (1) Vicki Prout (1) Dawn Austwick (1) Dan Thompson (1) Steven George-Hilley (1) Emma-Lynn Houghton (1) Peter Horah (1) Neelam Makhijani (1) George Matafonov (1) Marcus Missen (1) Denise Lillya (1) Jaz Nannar (1) Ali Stunt (1) Robin Fisk (1) Gillian Claugher (1) Lynne McMahon (1) Emma Callagher (1) Angharad McKenzie (1) Raj Rajukumar (1) Eudora Pratt (1)
Less +++ More +++

A chance to get your voice heard – ‘speak up or pay up’

6 Jan 2015

David Davison urges charities that participate in local government pension schemes to respond to the Department...

Regulation rules

3 Dec 2014

NCVO and Acevo are both reviewing the Charity Commission, but there’s no suggestion of one-upmanship,...

Asserting our real value

2 Dec 2014

The sector is selling itself short in allowing money to dominate everything we do, believes Kathy Evans.

Society Diary: Fat cats, attics and the nicest job in Britain

23 Jan 2015

Our weekly round-up of outlandish and interesting information collected from the corners of the charity...

AMAR: Winning a Charity Award has helped hugely in our fundraising efforts

21 Jan 2015

The AMAR International Charitable Foundation scooped the award for international aid and development at...

St Giles Trust: Winning a Charity Award was a vindication of our work

19 Jan 2015

St Giles Trust's SOS Project won the advice, support and advocacy category at The Charity Awards 2014. ...