Stephen Pidgeon

Stephen Pidgeon

Stephen Pidgeon is a trustee of the Institute of Fundraising, a consultant and visiting professor of direct response fundraising at the University of Plymouth.   

In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann. In 1993 he founded Target Direct, which later became Tangible Response.

In the summer of 2009 Pidgeon set up a new European training consultancy with Professor Adrian Sargeant of Indiana University.  The pair will travel Europe teaching the Institute of Fundraising’s Certificate in Excellence to fundraisers.

In January 2014 Stephen was appointed to the board of trustees at international development charity VSO. He has been involved in the charity for more than 40 years. 

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It's time for the charity sector to pay for better data

Fundraisers desperately need decent data, and it’s time for the sector to start paying for it, says Stephen Pidgeon.

So, who makes up the Institute and PFRA boards?

Following claims and counter claims of conflicts of interest at the PFRA and Institute of Fundraising boards, Celina Ribeiro takes a closer look at the trustees of these two fundraising organisations.

Enthusiasm and instinct alone can't cut it in fundraising

In days past, fundraisers could rely on their good intentions and instincts in doing a good job – no more, says Stephen Pidgeon. Fundraising is now an art that must be learned as well as experienced.

Return to sender: the argument against incentives

The sector must crack down on cynical mail inserts or face supporter wrath and the heavy hand of government intervention, says Stephen Pidgeon.

Charities are inefficient at enabling supporters to donate online

Charities are proving ineffective when it comes to enabling supporters to donate online, says Stephen Pidgeon, who writes from his perspective as a donor.

Digital fundraising

Charities are proving ineffective when it comes to enabling supporters to donate online, says Stephen Pidgeon, who writes from his perspective as a donor.

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