Robert Ashton

Robert Ashton

Consultant and social entrepreneur

Robert Ashton is a social entrepreneur, campaigner and bestselling business author. His 12th book, How to be a Social Entrepreneur,was published by Capstone in October 2010.

He works with grassroots organisations, charities, schools, social enterprises and housing organisations, helping them become more entrepreneurial, and has advised government on the subject of social enterprise.

Locally, Robert is a vice patron of Norfolk Community Foundation, an organisation he helped establish, and chairs Human Library UK CIC, a new organisation that challenges prejudice.

 

 

 

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The time for charity cynicism over 'big corporate' is over

Large companies are increasingly viewing values and charity as critical to commercial success. Robert Ashton explains why he wants to give Nike a big tick, and why charities should too. 

10cc in 1997 copyright AVRO

Robert Ashton invokes Maslow's hierarchy of needs while pondering whether arts organisations should still receive public funding in the new age of austerity.

Is it because I sometimes wear red trousers?

Robert Ashton has accepted an invitation to be a patron of his local branch of Relate, and been researching what the role entails.

Time to motivate the troops

Robert Ashton believes you have to think more creatively to reach the right people.

It's all nice of them to offer volunteering opportunities, but charity shops need to be honest about pushing employment out of high streets.

» Rates of change

Image credit: John Brightley

Did you huddle securely indoors with your family during the snow last week or did you attack the slippery surroundings with gusto? Robert Ashton reflects on a very British obstacle.

Victor Ling and his photography shop on Gorleston High Street

Fact: charity shops enjoy an unfair advantage on the high street.  And that's not good for anybody's business, says Robert Ashton.

Carrot and stick

Community isn't led by government, so why wait for it to tell you what to do, protests Robert Ashton.

When networking alone is not enough

Voluntary sector people need to step out of their comfort zone and learn the language of business if they are to unlock new income streams, advises Robert Ashton.

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