Robert Ashton

Robert Ashton

Consultant and social entrepreneur

Robert Ashton is a social entrepreneur, campaigner and bestselling business author. His 12th book, How to be a Social Entrepreneur,was published by Capstone in October 2010.

He works with grassroots organisations, charities, schools, social enterprises and housing organisations, helping them become more entrepreneurial, and has advised government on the subject of social enterprise.

Locally, Robert is a vice patron of Norfolk Community Foundation, an organisation he helped establish, and chairs Human Library UK CIC, a new organisation that challenges prejudice.

 

 

 

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Blackcurrants Credit: Aconcagua

Robert Ashton explains why he wants to go to Todmorden, where the community collectively grow fruit and vegetables.

The time for charity cynicism over 'big corporate' is over

Large companies are increasingly viewing values and charity as critical to commercial success. Robert Ashton explains why he wants to give Nike a big tick, and why charities should too. 

10cc in 1997 copyright AVRO

Robert Ashton invokes Maslow's hierarchy of needs while pondering whether arts organisations should still receive public funding in the new age of austerity.

Is it because I sometimes wear red trousers?

Robert Ashton has accepted an invitation to be a patron of his local branch of Relate, and been researching what the role entails.

As Tories gleefully dismantle the state and public services withdraw, what's left to fill the gap? Those well-off, well-meaning people who have the spare time and energy to run a social enterprise, a school, a library and their nearest roundabout do not live in the areas that are most in need of intervention and services.

» Sweeping change: riots and the Big Society

Time to motivate the troops

Robert Ashton believes you have to think more creatively to reach the right people.

Image credit: John Brightley

Did you huddle securely indoors with your family during the snow last week or did you attack the slippery surroundings with gusto? Robert Ashton reflects on a very British obstacle.

Victor Ling and his photography shop on Gorleston High Street

Fact: charity shops enjoy an unfair advantage on the high street.  And that's not good for anybody's business, says Robert Ashton.

Carrot and stick

Community isn't led by government, so why wait for it to tell you what to do, protests Robert Ashton.

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