Film of the week: Imagine the world's largest sing-along by Unicef
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Film of the week: Imagine the world's largest sing-along by Unicef

21 Nov 2014
Tags: Films

Unicef is calling on people to record their own version of John Lennon’s ‘Imagine’ to be used in multi-lingual version of the song, and Katy Perry, Hugh Jackman and Priyanka Chopra are among those that have appeared in a video to inspire people to take part.

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Film of the week: Imagine the world's largest sing-along by Unicef

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Direct mail isn’t dying - but it is changing

Direct mail continues to raise more than other fundraising methods, but that doesn't mean there aren't some challenges ahead, says Tobin Aldrich.

Tips for managing Big Lottery Fund bids

The Big Lottery Fund awards millions of pounds to community groups and projects that improve health, education and the environment through its grant programmes. Managing bids can be challenging, but the Children's Society has been fine-tuning its processes for 18 years, says Eudora Pratt.


Film of the week: Christmas is for Sharing, for the Royal British Legion

Royal British Legion has partnered with Sainsbury’s for the supermarket’s festive TV advert, Christmas is for Sharing, and will benefit from the profits of the sale of the chocolate bar featured.

Fundraisers who understand the finance side will have a greater impact

It’s time to don a grey suit – fundraisers need to be more like accountants and learn how to read a balance sheet, says Andy Taylor.

Unfortunately the British public as a whole doesn't give two hoots about charities raising money effectively, they just don't want to have their preconceptions challenged.

» Face-to-face: the next act

Fundraising charities need to join the FRSB

Real progress is being made in self-regulation, but all fundraising charities should join the FRSB and make prominent use of the tick logo, says Jenna Pudelek.

Poppy Day - how do you wear yours?

The Royal British Legion explores the many ways to wear a poppy in our film of the week. Doctor Who actors David Tennant and Peter Capaldi are shown wearing it close to the heart, while others add a creative touch.

Stroke Association

Eastenders actress Diane Parish teamed up with the Stroke Association for this video to raise awareness of the impact of strokes among women.

Richard Jenkins, policy adviser, the ACF

Preserving the independence of foundations is essential to the future health of civil society, say Richard Jenkins and Keiran Goddard. This is one of a series of extracts from a forthcoming book of essays on the future of the voluntary sector, Making Good: The Future of the Voluntary Sector. 

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