The problems with ROI and the need for new rules
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The problems with ROI and the need for new rules

30 Sep 2014 | Jenna Pudelek

Are you having tough conversations with colleagues in finance to secure investment in fundraising? Or has finance already won and you’re putting short-term targets over long-term strategy? By Jenna Pudelek.  

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The problems with ROI and the need for new rules

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Film of the week: Imagine 31 days without a hangover, by Macmillan's Go Sober for October

Macmillan’s Go Sober for October campaign launches next week encouraging participants to give up alcohol for a month; in this film the charity highlights some of the advantages of not drinking alcohol.

Find Mike

Earlier this week, at an event organised by the Showcase of Fundraising Innovation and Inspiration, some of the sector's leading fundraisers highlighted the campaigns they most admired. Emily Corfe rounds up the best.

Film of the week: Do not read this, by Room to Read

International literacy charity, Room to Read, has challenged people to give up reading for 24 hours to highlight the problems faced by the one in seven people worldwide who cannot read.

Channel 4 building (image credit: Tony Hisgett)

Dispatches was a “hatchet job masquerading as investigative journalism”, but we must confront its allegations of unethical practice, says Ian MacQuillin.

Unfortunately the British public as a whole doesn't give two hoots about charities raising money effectively, they just don't want to have their preconceptions challenged.

» Face-to-face: the next act

More transparency is needed about how fundraising companies work with charities

Things got heated this summer as fundraisers rallied to defend telephone fundraising, but when things cool down will there be a joint effort to explain the technique to supporters? Jenna Pudelek ponders.

Film of the week: Thank You by Save the Children

At under half a minute long Save the Children’s latest video is short and sweet, but the importance of saying ‘thank you’ should never be underestimated.

Why I didn’t accept an ice bucket challenge

With one survey out last week indicating that more than half of the people taking part in the #icebucketchallenge did not go on to donate, Kirsty Weakley asks whether it's time for charities to cool their enthusiasm for the craze.

Film of the week: We Will, by Cancer Research UK

Cancer Research UK launched its summer 2014 TV advert last week, focusing on the fact that one in two people now survive cancer.

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