Michael Naidu

Michael Naidu

Michael Naidu is the head of individual giving and legacy at the Cystic Fibrosis Trust.

He has worked in the charity sector for over fifteen years and was most recently head of donor marketing at Mencap. Between 2008 and December 2011 he was acting chair of the PFRA.

Naidu is interested in the way that NFPs collect, use and govern data to drive their marketing activities in this ever changing environment.

He has recently joined the Insight Special Interest Group and taken on the role of vice treasurer.

He won the PF Professional Fundraiser of the Year Award 2008.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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Time for the big players to get real on face-to-face

The Institute of Fundraising’s upcoming meeting on face-to-face fundraising is long overdue and the absence of the PFRA may make it a more productive endeavour, says former PFRA chair Michael Naidu.

How much fundraising is too much?

Fundraisers must have an honest discussion about just how much fundraising there should be or face a situation, says Michael Naidu.

Does the FRSB offer value for money?

The Fundraising Standards Board has recently announced a new phase of development in its strategy to secure public trust and confidence in charity fundraising. With a range of objectives looking both inward and outward, many members are being asked to stump up more cash. Some of the top ten names from PF’s Most Influential People in Fundraising are happy to voice their unequivocal support, but are will we get value for money?

Who has their eyes on the prize?

It seems that challenging times are coming for the fundraising world. Well, that depends on who you listen to. Some forecast that the unavoidable recession will strangle weaker charities, while others cry "top making excuses". The economic slowdown, credit crunch and the consistent fall in property prices are squeezing legacy, corporate and special events income. Direct mail response rates aren’t going down but the environmental questions remain.

Moonlight musings

It is 11pm; I'm listening to Benji B on BBC iplayer and thinking about what to write for my blog. Today was a good day as we filled a vital post in our legacy marketing team and the Mencap Tigers won a double header in the charity softball league, thrashing Save the Children and BHF.

Digital fundraising - The last frontier for ludites?

A colleague and I attended a digital marketing seminar this morning held by Cascaid in their new offices. We got there early to abuse the delicious free breakfast and took our places to be amazed. In fairness to Cascaid, they promised no answers, just a thought provoking session. And my thoughts were provoked. The speakers asked us to raise our hands if we had signed up tofacebook/twitter/del.icio.us etc.

Is diversity in fundraising necessary?

At Mencap, we are striving to be a diverse organisation. We aim to offer our services and support to anybody with a learning disability and their families and carers. We are striving to be a diverse organisation because we know that we’re not reaching enough people from black and minority ethnic communities in England, Wales and Northern Ireland.

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