Michael Naidu

Michael Naidu

Michael Naidu is the head of individual giving and legacy at the Cystic Fibrosis Trust.

He has worked in the charity sector for over fifteen years and was most recently head of donor marketing at Mencap. Between 2008 and December 2011 he was acting chair of the PFRA.

Naidu is interested in the way that NFPs collect, use and govern data to drive their marketing activities in this ever changing environment.

He has recently joined the Insight Special Interest Group and taken on the role of vice treasurer.

He won the PF Professional Fundraiser of the Year Award 2008.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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Time for the big players to get real on face-to-face

The Institute of Fundraising’s upcoming meeting on face-to-face fundraising is long overdue and the absence of the PFRA may make it a more productive endeavour, says former PFRA chair Michael Naidu.

How much fundraising is too much?

Fundraisers must have an honest discussion about just how much fundraising there should be or face a situation, says Michael Naidu.

Does the sector need a Telephone Fundraising Regulator?

Face-to-face fundraising has borne the brunt of the media spotlight, but the sector needs to wake up to the potential powder keg lying in telephone fundraising, says Michael Naidu.

Pecs for prostate

When a topless man is promoting prostate cancer awareness, Michael Naidu smells a whiff of double standards.

I don't think that the FRSB or the PFRA should be part of the IoF. But then I don't think the Institute ever gave a rationale for why they sent them off to be seperate in the first place. Maybe if we understood that, we could understand why Paul thinks it would be a good idea to have them back.

» Paul Amadi suggests PFRA and FRSB should merge back into the Institute

What is the public collections regime and why should Nick Hurd care?

Speaking at the Institute of Fundraising conference 'Ready for the recovery?', the shadow minister for charities, social enterprise and volunteering Nick Hurd laid out three areas that a new Conservative government would help the voluntary sector.

Is it time the sector rethought our approach to accountability and transparency?

Intelligent Giving has succumbed to a lack of funds and subsumed to NPC. Meanwhile, the ImpACT Coalition has run out of funders (apart from a few committed organisations) and been taken over by ACEVO. What can we read from this? That the public and the Institute of Fundraising aren’t bothered enough about accountability and transparency (A & T) to give their much funds to support it? Or that the public would rather give their money to charities actually helping people and the Institute would rather focus on running conferences to support the sector to be more effective?

To TPS or not to TPS

I’m starting to think that the recession is actually good for charities. A decade of growth has left us fat and unfocussed. Now everyone is taking a long hard look at how they use their time and re-rationalising what is effective. I say everyone, but maybe not at sector level. The sector’s “key umbrella bodies” are using their (our?) time to build a case for the government to change the rules on gift aid. Numerous reports have shown that charities are just not maximising their use of the current gift aid system.

Summertime, street fundraising and the PFRA

With summer well and truly here, love it or hate it, street fundraising works best in the sunny season, so agencies and in-house teams will be maximising the number of fundraisers on the street.

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