Michael Naidu has worked in the sector for over ten years and was most recently head of donor marketing at Mencap, a position he left in 2012 amid a restructure. Between 2008 and December 2011 he was acting chair of the PFRA.
Naidu is interested in exploring the opportunity for small and local charties to use the current climate of Big Society and
localism to increase income received from individual giving.
He won the PF Professional Fundraiser of the Year Award 2008.
Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk
Fundraisers must have an honest discussion about just how much fundraising there should be or face a situation, says Michael Naidu.
Face-to-face fundraising has borne the brunt of the media spotlight, but the sector needs to wake up to the potential powder keg lying in telephone fundraising, says Michael Naidu.
When a topless man is promoting prostate cancer awareness, Michael Naidu smells a whiff of double standards.
Speaking at the Institute of Fundraising conference 'Ready for the recovery?', the shadow minister for charities, social enterprise and volunteering Nick Hurd laid out three areas that a new Conservative government would help the voluntary sector.
Intelligent Giving has succumbed to a lack of funds and subsumed to NPC. Meanwhile, the ImpACT Coalition has run out of funders (apart from a few committed organisations) and been taken over by ACEVO. What can we read from this? That the public and the Institute of Fundraising aren’t bothered enough about accountability and transparency (A & T) to give their much funds to support it? Or that the public would rather give their money to charities actually helping people and the Institute would rather focus on running conferences to support the sector to be more effective?
I’m starting to think that the recession is actually good for charities. A decade of growth has left us fat and unfocussed. Now everyone is taking a long hard look at how they use their time and re-rationalising what is effective. I say everyone, but maybe not at sector level. The sector’s “key umbrella bodies” are using their (our?) time to build a case for the government to change the rules on gift aid. Numerous reports have shown that charities are just not maximising their use of the current gift aid system.
With summer well and truly here, love it or hate it, street fundraising works best in the sunny season, so agencies and in-house teams will be maximising the number of fundraisers on the street.
Technology has changed our lives, nothing new there. But has it had an impact on our attitude towards charitable giving?
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