Digital Strategist, JustGiving
Jonathan Waddingham is the charity champion for the UK’s biggest online fundraising platform, Justgiving. He’s responsible for sharing donor and fundraiser insight and communicating research and ideas to charities, and is someone who lives, breathes and, ‘tweets’ online.
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A new iPhone app by Depaul actually makes users feel something (while getting around donation restrictions). That is revolutionary, says Jonathan Waddingham.
Charity websites can provide users with "unexpected delight", as the brilliant Dogs Trust website demonstrates.
One new site that’s launched this week and is already generating a fair bit of interest is the Glass Workshop. It was built by the charity agency Whitewater, who are working with the charity SolarAid to try and “prove the power of inspirational donor feedback”.
If you haven’t heard of Green Thing, you should go straight to their website and see what they do and how they talk about it. I wanted to talk about their latest appeal. It’s the launch of “the world’s most sustainable product, NothingTM” to coincide with the 10th international Buy Nothing Day.
It's the biggest fundraising conference in the world - and this year Twitter's playing a large part, 12 months after being unheard of.
Think about the way you're talking to your supporters, and the language you use. It makes the difference between being listened to and ignored.
What do your supporters think about your emails?Are you sending an email for the reader's benefit or yours?
Is Facebook the answer to our stewardship prayers? Or would a charity's time be better spent doing something, anything, else.
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