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David Burrows is head of fundraising at Cheltenham-based marketing agency TDA .
He has over 20 years’ experience of direct marketing. Organisations he has worked with include Barnardo’s, British Red Cross, Guide Dogs for the Blind and St Dunstan’s.
In Professional Fundraising’s poll 2009, Burrows was voted by readers to be the 22nd most influential person in fundraising.
Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk
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Cuts to child benefit payments to the rich could provide a challenge to charities trying to fundraise from this demographic, but it's not the end of the world, says David Burrows.
David Burrows explores the possibility that donors may still judge a book by its cover, or a charity by its website.
The internet is officially no longer the realm of the young and techie. It's time for fundraisers to own their charity's online presence, says David Burrows.
The cryptic 'Give Us A Smile' poster campaign by the MG Association offers a lesson to all charities: make clear what you're advertising or deal with a confused public, says David Burrows.
Want to raise your charity’s profile for free? Announce you are being abolished... Last week saw two stories getting a lot of PR coverage: the announcement of the possible abolition of cheques and the retirement of Terry Wogan from the Radio 2 breakfast show. Whilst Tel’s retirement was always going to be big news I am surprised at the huge amount of publicity around cheques.
Those attending the Direct Marketing Association (DMA) awards at Old Billingsgate in London last night were treated to a surreal spectacle - including fawns - but the night belonged to the RNLI.
Hardly a week goes by without some charity or other ‘rebranding’ or ‘refreshing its identity’ or some such. Why is this? Is it just primal instinct?
If a local comprehensive school can offer multi-way online dialogues between teachers, students and parents, why can't charities offer something similar for their supporters and volunteers? It really is time charities caught up with the curve, says David Burrows.
Displaying 1 to 8 (of 8)
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