Share

Facebook for earnest types - Jumo readies for launch

Facebook for earnest types - Jumo readies for launch
Blogs

Facebook for earnest types - Jumo readies for launch1

Fundraising | Celina Ribeiro | 31 Mar 2010

The upcoming launch of new social network for individuals and charities Jumo has got Celina Ribeiro wondering if we could be approaching social networking fatigue. 

The one thing I have learned about social networking and online media in general is to never pre-judge what will work. There are no silver bullets. No trodden paths. Exceptions prove the rule.

And so, I am wary of my own consternation about the announcement earlier this month of Jumo, a new social network which aims to bring together individuals and non-profit organisations via donating, campaigning and volunteering.

Are people ready to create yet another profile of themselves solely in order to connect to charities when so many giving and campaigning mechanisms are already integrated into the existing social networking behemoths? Are they interested in or able to participate in another online community populated with people they have likely never met?

Jumo says it will enable users to share information about themselves and what they care about –Facebook for the earnest.

The fact that Jumo is being founded by Facebook co-creator Chris Hughes is reason enough, to my mind, to at the very least put Jumo in the ‘watch this space’ folder. Hughes may know a thing or two about creating successful social networks.

A bash around on the site this morning ended up with me telling Jumo whether I’d prefer to visit Argentina or India, whether I’m a parent and my definition of fair and equal opportunity. I presume Jumo will use this seemingly random information to present me with ‘personalised’ recommendations for social action – be it volunteering, campaigning or donating – when it gets running in the autumn.

If I can devote fragmentary time to cultivating a musical ‘personality’ on Last.fm, in theory I don’t see why I or anyone else wouldn’t be able to devote bits and pieces of time to developing their presence on Jumo. Both niche sites allow users to represent themselves in ways not quite possible on the social networking behemoths Twitter and Facebook. At the moment, however, most people are content to have their online 'personality' housed on one of the major social networks, typically Facebook. But with the fragmentation of other online activities and businesses, such as news for example, it could well be that social networking has become mature enough to sustain its own fragmentation. 

However, given the very slow birth of other do-good social media such as SeetheDifference.org, I will be watching this space with some fingers crossed.

Eric B Estes
Research Analyst
Clearwater Tech Group
7 Apr 2010

I believe we can all understand and appreciate the desire of Mr. Hughes to make life easier for nonprofits everywhere, but I wonder if this approach is not counter-intuitive.

We are a Facebook world, nearly every business, industry, individual, college, and yes…nonprofit who wants to succeed in today’s marketplace is on Facebook. So then, why attempt to divert traffic away from a proven media forum?

Remember the saying "If it isn't broken, don't fix it." We are already on Facebook, you have our attention, how is this mutually beneficial for the non-profits or their donors?

Eric B. Estes
Sr. Market Research Analyst
Clearwater Tech. Group
http://fundraisingthebar.blogspot.com/

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Celina Ribeiro

Celina Ribeiro is the editor of Fundraising magazine and daily contributor to CivilSociety.co.uk.

Follow Celina @Celina_Ribeiro_

Celina Ribeiro (94) Niki May Young (36) Jonathon Grapsas (30) Michael Naidu (23) Adrian Beney (20) Andrew Scadding (20) Andrew Chaggar (17) Kirsty Weakley (17) Vibeka Mair (15) Jonathan Waddingham (15)
Suzie Who (15) David Philpott (14) Tania Mason (11) Robert Ashton (11) Daniel Fletcher (9) David Burrows (8) Alistair McLean (7) Gareth Jones (6) Beth Yorath (6) Reuben Turner (5) Rowena Lewis (5) Tobin Aldrich (5) Mark Astarita (4) Tony Elischer (4) Stephen Pidgeon (4) Tod Norman (4) Ian Clark (4) Leon Ward (4) Lucy Caldicott (3) Alan Gosschalk (3) Richard Radcliffe (3) Joe Saxton (3) Pauline Broomhead (3) Jeremy Swain (3) Gordon Hunter (3) Ingrid Marson (3) Lisa Clavering (3) Adam Rothwell (2) Beth Breeze (2) Matthew Bowcock (2) Tris Lumley (2) John Tate (2) Garreth Spillane (2) Liz Tait (2) Chester Mojay-Sinclare (2) Allan Freeman (2) Claire Routley (2) Lindsay Boswell (1) Victoria Cook (1) David Davison (1) Bill Lewis (1) Giles Pegram (1) Jo Swinhoe (1) Derek Humphries (1) Alan Clayton (1) Cathy Pharoah (1) Stephen George (1) Gordon Michie (1) Chris Ingram (1) Martin Farrell (1) Morag Fleming (1) Matt Goody (1) Ian MacQuillin (1) Jackie Mendoza (1) Max Du Bois (1) Alan Hawkes (1) Ken Burnett (1) Ian Allsop (1) Martin Brookes (1) Tesse Akpeki (1) Anne Moynihan (1) Sara Llewellin (1) Rupert Tappin (1) Julia Unwin (1) Jessica Sklair (1) Scott Gray (1) Stephen Hammersley (1) Keith Collins (1) Peter O'Hara (1) Debbie Attwood (1) Joanna Motion (1) Paul Marvell (1) Amanda McLean (1) Jason Suckley (1) Paul Amadi (1) Imogen Ward (1) June O'Sullivan (1) Kath Abrahams (1) Peter Lewis (1) Dan Corry (1) Douglas Rouse (1) Belinda Pratten (1) Jonathan Last (1) Jenni Cahill (1) Paul Emery (1) Marcelle Speller (1) Nick Aldridge (1) Philip Spedding (1) Tom Latchford (1) Sir David Varney (1) Liam Barrington-Bush (1) Jeff Brooks (1) Vicki Prout (1) Dawn Austwick (1) Dan Thompson (1) Steven George-Hilley (1) Emma-Lynn Houghton (1) Peter Horah (1) Neelam Makhijani (1) George Matafonov (1) Marcus Missen (1) Denise Lillya (1) Ali Stunt (1) Robin Fisk (1)
Less +++ More +++

Society Diary: Is it a bird? Is it a plane? No it's a charity minister

11 Apr 2014

Our weekly round-up of outlandish and interesting information collected from the corners of the charity...

Innovation beyond the spin

8 Apr 2014

The Third Sector Research Centre recently finished examining 30 public service mutual spin-outs. Dan Gregory...

Charities need equivalents to share capital

7 Apr 2014

After struggling to grow as a charity, Charity Bank changed structure and last week sold £15m in shares...

Society Diary: Is it a bird? Is it a plane? No it's a charity minister

11 Apr 2014

Our weekly round-up of outlandish and interesting information collected from the corners of the charity...

Society Diary: NCVO and Acevo jump on social enterprise bandwagon

4 Apr 2014

Our weekly round-up of outlandish and interesting information collected from the corners of the charity...

A strong charity sector needs a strong regulator

3 Apr 2014

Society and government are growing more reliant on charities, so why don't they do more to support its...

Free eNews