Share

Facebook for earnest types - Jumo readies for launch

Facebook for earnest types - Jumo readies for launch
Blogs

Facebook for earnest types - Jumo readies for launch1

Fundraising | Celina Ribeiro | 31 Mar 2010

The upcoming launch of new social network for individuals and charities Jumo has got Celina Ribeiro wondering if we could be approaching social networking fatigue. 

The one thing I have learned about social networking and online media in general is to never pre-judge what will work. There are no silver bullets. No trodden paths. Exceptions prove the rule.

And so, I am wary of my own consternation about the announcement earlier this month of Jumo, a new social network which aims to bring together individuals and non-profit organisations via donating, campaigning and volunteering.

Are people ready to create yet another profile of themselves solely in order to connect to charities when so many giving and campaigning mechanisms are already integrated into the existing social networking behemoths? Are they interested in or able to participate in another online community populated with people they have likely never met?

Jumo says it will enable users to share information about themselves and what they care about –Facebook for the earnest.

The fact that Jumo is being founded by Facebook co-creator Chris Hughes is reason enough, to my mind, to at the very least put Jumo in the ‘watch this space’ folder. Hughes may know a thing or two about creating successful social networks.

A bash around on the site this morning ended up with me telling Jumo whether I’d prefer to visit Argentina or India, whether I’m a parent and my definition of fair and equal opportunity. I presume Jumo will use this seemingly random information to present me with ‘personalised’ recommendations for social action – be it volunteering, campaigning or donating – when it gets running in the autumn.

If I can devote fragmentary time to cultivating a musical ‘personality’ on Last.fm, in theory I don’t see why I or anyone else wouldn’t be able to devote bits and pieces of time to developing their presence on Jumo. Both niche sites allow users to represent themselves in ways not quite possible on the social networking behemoths Twitter and Facebook. At the moment, however, most people are content to have their online 'personality' housed on one of the major social networks, typically Facebook. But with the fragmentation of other online activities and businesses, such as news for example, it could well be that social networking has become mature enough to sustain its own fragmentation. 

However, given the very slow birth of other do-good social media such as SeetheDifference.org, I will be watching this space with some fingers crossed.

Eric B Estes
Research Analyst
Clearwater Tech Group
7 Apr 2010

I believe we can all understand and appreciate the desire of Mr. Hughes to make life easier for nonprofits everywhere, but I wonder if this approach is not counter-intuitive.

We are a Facebook world, nearly every business, industry, individual, college, and yes…nonprofit who wants to succeed in today’s marketplace is on Facebook. So then, why attempt to divert traffic away from a proven media forum?

Remember the saying "If it isn't broken, don't fix it." We are already on Facebook, you have our attention, how is this mutually beneficial for the non-profits or their donors?

Eric B. Estes
Sr. Market Research Analyst
Clearwater Tech. Group
http://fundraisingthebar.blogspot.com/

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Celina Ribeiro

Celina Ribeiro is the editor of Fundraising magazine and daily contributor to CivilSociety.co.uk.

Follow Celina @Celina_Ribeiro_

Celina Ribeiro (94) Niki May Young (36) Jonathon Grapsas (30) Michael Naidu (23) Adrian Beney (20) Andrew Scadding (20) Kirsty Weakley (19) Andrew Chaggar (17) Vibeka Mair (15) Jonathan Waddingham (15)
Suzie Who (15) David Philpott (14) Robert Ashton (12) Tania Mason (11) Daniel Fletcher (9) David Burrows (8) Jenna Pudelek (8) Alistair McLean (7) Beth Yorath (6) Leon Ward (6) Stephen Pidgeon (5) Reuben Turner (5) Rowena Lewis (5) Tobin Aldrich (5) Mark Astarita (4) Lucy Caldicott (4) Tony Elischer (4) Joe Saxton (4) Tod Norman (4) Ian Clark (4) David Ainsworth (4) Alan Gosschalk (3) Richard Radcliffe (3) Pauline Broomhead (3) Jeremy Swain (3) Gordon Hunter (3) Ingrid Marson (3) Lisa Clavering (3) Adam Rothwell (2) Beth Breeze (2) Matthew Bowcock (2) Cathy Pharoah (2) Ian MacQuillin (2) Tris Lumley (2) John Tate (2) Garreth Spillane (2) Liz Tait (2) Chester Mojay-Sinclare (2) Allan Freeman (2) Claire Routley (2) Alice Sharman (2) Lindsay Boswell (1) Victoria Cook (1) David Davison (1) Bill Lewis (1) Giles Pegram (1) Jo Swinhoe (1) Derek Humphries (1) Alan Clayton (1) Stephen George (1) Gordon Michie (1) Chris Ingram (1) Martin Farrell (1) Morag Fleming (1) Matt Goody (1) Paul Farthing (1) Jackie Mendoza (1) Max Du Bois (1) Alan Hawkes (1) Ken Burnett (1) Ian Allsop (1) Martin Brookes (1) Tesse Akpeki (1) Anne Moynihan (1) Sara Llewellin (1) Rupert Tappin (1) Julia Unwin (1) Jessica Sklair (1) Scott Gray (1) Stephen Hammersley (1) Keith Collins (1) Joe Jenkins (1) Peter O'Hara (1) Debbie Attwood (1) Joanna Motion (1) Paul Marvell (1) Amanda McLean (1) Jason Suckley (1) Paul Amadi (1) Imogen Ward (1) June O'Sullivan (1) Kath Abrahams (1) Peter Lewis (1) Dan Corry (1) Douglas Rouse (1) Belinda Pratten (1) Jonathan Last (1) Jenni Cahill (1) Paul Emery (1) Marcelle Speller (1) Nick Aldridge (1) Philip Spedding (1) Tom Latchford (1) Sir David Varney (1) Liam Barrington-Bush (1) Lucy Gower (1) Jeff Brooks (1) Vicki Prout (1) Dawn Austwick (1) Dan Thompson (1) Steven George-Hilley (1) Emma-Lynn Houghton (1) Peter Horah (1) Neelam Makhijani (1) George Matafonov (1) Marcus Missen (1) Denise Lillya (1) Jaz Nannar (1) Ali Stunt (1) Robin Fisk (1) Gillian Claugher (1) Lynne McMahon (1) Emma Callagher (1) Making Good: The Future of the Voluntary Sector (1) Angharad McKenzie (1) Raj Rajukumar (1)
Less +++ More +++

Learning from history

3 Oct 2014

With the emergence of the cloud, the number of accounting software options is growing fast – just as...

Brooks Newmark: a knit wit?

2 Oct 2014

Ian Allsop returned from holiday to find many in the sector already needled by Brooks Newmark. This article...

It’s not the minister who counts

1 Oct 2014

Writing for Charity Finance magazine, which went to press before Brooks Newmark resigned as minister for...

Councils need to stop trying to control everything and respect the community sector’s independence

23 Oct 2014

Richard Bridge examines the relationships between local authorities and community groups. This article...

Civil society organisations across Europe are seeing their independence come under threat

20 Oct 2014

Voluntary organisations across Europe are coming under pressure from governments not to campaign on issues,...

Focus on ‘independence’ should not distract us from the fact that charities should deliver more public services

15 Oct 2014

Sir Stephen Bubb says that the voluntary sector needs to be at the heart of designing and delivering public...

Free eNews