Alan Hawkes

Alan Hawkes is founder and managing director of Studio51, an online charity Christmas card retailer that passes 51 per cent of the sale price to nominated charities. Hawkes has worked in the greetings card industry for 25 years and is a former vice-president of the Greeting Cards Association.

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Opinion

Making the most of christmas

Alan Hawkes
1 Dec 2007

Tags: Fundraising campaigns | Community fundraising

Fundraisers are failing their organisations by not setting their sights higher when it comes to getting their fair share of income from charity Christmas cards, argues Alan Hawkes.

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