Omission bias: Using psychology to boost fundraising in a time of austerity
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Omission bias: Using psychology to boost fundraising in a time of austerity

17 May 2013 | George Matafonov

When action and inaction have equally negative effects, which do you consider to be worse? George Matafonov explains the concept of omission bias, and presents his theory on how to tackle it to boost donations.

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Omission bias: Using psychology to boost fundraising in a time of austerity

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The secrets to Obama’s fundraising efforts: from the horse’s mouth

Obama's fundraisers share best practice Last week I attended the DMA Nonprofit Conference in Washington DC. As you can imagine there was a lot of excitement about the presence of Meaghan Burdick, director of marketing, Obama for America, who was delivering the opening keynote presentation. I had to say I was a little sceptical as to how much detail would be shared about the campaign that raised USD600 million.

That is my name

When your email address is your name like mine is, you might not expect that anyone would get it wrong inside an email, but today someone managed it. A PR managed to morph 'Lucy' in the address line to 'Lisa' in the email. Bizarre. And not a great starting point. She goes on to confuse two of PF's forthcoming feature titles, and tells me that she and her 'client' plan to produce the newly morphed story for me at a meeting they are having on Monday.

Where's the gift aid?

I've just signed up for membership to a certain London cultural centre because, among other reasons, I'm a bit fancy like that. But just as I was about to place my order, I got asking - where's the gift aid?

Managing email and what it can teach fundraisers.

I think I learned a lesson this week: it's more of a time management lesson than a fundraising one, but it has important implication for fundraisers.

It's all nice of them to offer volunteering opportunities, but charity shops need to be honest about pushing employment out of high streets.

» Rates of change

The joys of working for a tiny charity

One of the joys of working for a really tiny charity is that there is none of the tension between the fundraisers and the service delivery staff which seems to be endemic in some larger organisations. In Thai Children’s Trust there are just six of us in the office, so there is no space for territorial jealousy. All of us have to be prepared to turn our hand to almost everything. And of course all of us get to visit the children we help support, so there is an astonishing amount of job satisfaction.

The digital possibilities are endless

I am happily basking in the glow of yesterday's PF DigiComms conference, so firstly my warm thanks to all of our speakers, delegates, and exhibitors who made the event so enjoyable and interesting. As a result I am quite literally brimming with ideas for features for the magazine.

A busman's holiday

Last week I had a city break with a difference. I was invited by Owen Watkins, formerly of the Dialog Group, now Unicef's international face to face specialist to a unicef international skill share at their headquarters in Geneva. The conference brought together staff from 15 countries from across Europe who either do, or are planning to do face-to-face fundraising. I was only there for day 2, but it was incredibly interesting and useful and I have brought back ideas that Mencap can use in the future.

US retail giants learning from the charity sector?

Maybe not, but that's the spin that I briefly took from a recent Economist article about retailers such as K-mart and Sears moving towards - or back to - offering layaway (or lay-by) payment schemes. For those not familiar with how a layaway or lay-by scheme works, it’s simple. When you purchase something, instead of paying cash or credit, you make regular (maybe monthly) contributions towards the goods until you pay it off.

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