Omission bias: Using psychology to boost fundraising in a time of austerity
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Omission bias: Using psychology to boost fundraising in a time of austerity

17 May 2013 | George Matafonov

When action and inaction have equally negative effects, which do you consider to be worse? George Matafonov explains the concept of omission bias, and presents his theory on how to tackle it to boost donations.

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Omission bias: Using psychology to boost fundraising in a time of austerity

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Charities, government and self-proclaimed experts

When I am in grumpy mode, one of the things I most like to grumble about is the number of people and organisations who, whilst apparently devoid of talent, knowledge or relevant experience, nonetheless consider themselves experts capable of telling charities their business.

What’s different over here?

Raccoons and a paralysing fear of failing What the hell have raccoons got to do with a fear of failing? Well, nothing. At least on face value. But I wanted to write about both today and there is a link. Let me explain. You see, I’ve blogged a lot over the past year about what’s different/ the same about working in the Canadian charity sector and other parts of the world I’ve worked in.

Why economists need to do a bit of fundraising

The biggest risk we face as a society is not to use this crisis as an opportunity to change. If we stick plasters on capitalism, then the next crash will be catastrophic.

Can you afford to join the FRSB?

It might be easy to think of consultants as people who are raking it in.In fact I earn less than most of the heads of fundraising I work with; it's as much a lifestyle choice as anything else.I think anyone who works in a for-profit company in this sector will be keenly aware that ultimately it's usually the client's donors who pay for our services. So we had better be good and add real value.

It's all nice of them to offer volunteering opportunities, but charity shops need to be honest about pushing employment out of high streets.

» Rates of change

Jog blog

So, now February is well under way, how are those New Year’s resolutions going?! At PF we vowed to be more interactive, and our activities on Twitter, Facebook, and our photo competition on Flickr are proof of our efforts. And personally, I vowed to be more active - so I signed up to run the Bupa 10k run in May as has my colleague, Celina. We have been in the gym training, and as soon as the weather becomes bearable plan to hit the roads.

419 Frauds

Those of you who, like us, have been victimised by scammers purporting to fundraise on your behalf in North America may gain some quiet satisfaction from this scambaiters posting by Charles Crawford, a former diplomat.

Charity shops have lost the plot

I always thought charity shops were meant to be value for money. Recently, however, I've been shocked with the prices at local stores. At one charity retailer, who will go unnamed, the lowest price for an item of clothing has been around £6 for ages, and books go for £3 - £4

Gaza appeal all over the BBC - literally

The BBC has taken a lot of flack for its decision not to broadcast the DEC Gaza appeal, but now, it appears, that Gaza supporters have broadcast the appeal them.But why is it that anger over the BBC decision has stolen the headlines from anger over the tragedy itself?

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