Fundraisers should be champions of their own profession
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Fundraisers should be champions of their own profession

21 May 2013

It’s all well and good promoting the cause, but fundraisers need to do better at promoting their own profession, says Bruce Tait.

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Fundraisers should be champions of their own profession

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Christian graffiti

When a Christian charity can get its supporters vandalising public property in promotion of the cause, you know they've got it.

Summertime, street fundraising and the PFRA

With summer well and truly here, love it or hate it, street fundraising works best in the sunny season, so agencies and in-house teams will be maximising the number of fundraisers on the street.

Waterboarding for charity

Slapping ‘for charity’ at the end of a phrase has a power akin to suffixing ‘in bed’ to newspaper headlines. Tagging either to the back end of a sentence makes whatever is the preceding objectionable sentiment somehow funny or plain OK (test this against The Guardian’s latest headlines if you don’t believe me).

Email - the (old) new media

While excitement about the new communication mediums the internet allows for charities is understandable, the humble 'old' email is often neglected. But emails are a great vehicle to tell a story, if not engage in a conversation, and charities can make more of them.

Unfortunately the British public as a whole doesn't give two hoots about charities raising money effectively, they just don't want to have their preconceptions challenged.

» Face-to-face: the next act

Data is just plain dull to most people

At a recentc onference in Ottawa, Canada; I couldn't help but notice that the session focussing on on-line fundraising was packed to the rafters, not an uncommon occurance as delegates flock to these type of sessions.It was at this moment though that the penny finally dropped for me...

Don't give

A fundraising video for a school in California uses celebrities to encourage people not to give to their cause. Reverse psychology or a disaster: what do you think?

It's not a sprint, it's a marathon

I have been wanting to write this blog for a couple of weeks now, but thought it only courteous to wait until the final entrant finished the marathon.

 Are funders taking over social network fundraising?

American super-retailer Target has taken to Facebook to help it allocate $3m to charity by the end of this month. It’s launched a two-week campaign to have Facebook users vote for ten different charities they want the corporation to support. The charities get a split of the $3m according to what percentage of people vote for them. Alongside that it’s trying to get voters to partner with local organisations as volunteers.

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When ignorance is far from bliss

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A shifting political atmosphere is putting power in the hands of the inexperienced, warns Robert Ashton.

Pointless ministers?

9 May 2013

Ian Allsop muses on the unattractive political career prospects of a charities minister.

App-solutely challenging

9 May 2013

As one of a team of eight corporate graduate volunteers partnered with a small charity to develop a mobile...