Omission bias: Using psychology to boost fundraising in a time of austerity
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Omission bias: Using psychology to boost fundraising in a time of austerity

17 May 2013 | George Matafonov

When action and inaction have equally negative effects, which do you consider to be worse? George Matafonov explains the concept of omission bias, and presents his theory on how to tackle it to boost donations.

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Omission bias: Using psychology to boost fundraising in a time of austerity

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